The inaugural toy line will be unveiled by Zag at Nuremberg Toy Fair across ten genres featuring flagship brand, Miraculous – Tales of Ladybug and Cat Noir.
Award-winning global animation studio Zag has announced the launch of its first toy line from the new Zag Play Toy division that will be unveiled at the Spielwarenmesse-Nuremberg Toy Fair. The first toys, across ten categories, all feature the company’s flagship brand, Miraculous – Tales of Ladybug and Cat Noir, to be followed with products for the action-adventure series Ghostforce and the animated feature Melody, starring Katy Perry. The announcement was made by Jeremy Zag, founder and CEO, Zag.
The Zag Play Toy Division, headed by Helena Perheentupa who serves as SVP (based in Frankfurt, Germany) develops a broad range of innovative toy products that aim to offer synchronization between storytelling and the physical and digital worlds that are deeply tied to the DNA of the company’s brands. The goal is to offer fans rich and full brand experiences, working in parallel with the company’s licensees to ensure a comprehensive and complementary offering across the globe.
James Nunziati was recently appointed as head of Global Sales for the Zag Play Toy Division, reporting to Helen Perheentupa. The Zag Play Toy Division is part of Zag Play which includes the licensing and merchandising, promotions and gaming groups, headed by Julian Zag, EVP, Global Operations and head of Consumer Products, to whom Helen reports.
Included in the line-up is the collectible Miraculous Miraball range. Inside the packaging, the Miraball first reveals a metal ball, inside of which an even larger surprise awaits, a Kwami plush that expands to become much larger than the ball it’s hidden in, thanks to the innovation of a new ultra-shrinkable memory foam plush. There are over 20 metal balls and 20 plush to collect.
The Miraculous Sprinkles ‘n’ Slimy activity collection (manufactured and developed for Zag Play by Joker) includes seven different items featuring colourful packaging that depicts the play treats that can be made.
The Miraculous Kwami Mon Ami plush range features 9 ½”/24 cm tall glossy and glittery-eyed plush featuring uniquely tooled 3D and 3-layer resin eyes and a high level of quality details. Roleplay items include the T&S Paris Café Set and the T&S Macarons Stand where fans can play out scenes from the Parisian bakery run by Marinette’s parents above which they live. The Marinettes’ Atelier range introduces a fully functioning mini sewing machine that inspires children to make beautiful creations. Miraculous Secrets is the first Miraculous trading card game featuring heat-reactive cards that conceal and reveal exclusive secrets, with starter and booster packs available. A series of Miraculous-themed classic games rounds out the collection.
“At Zag, we tell stories that feature modern fresh and relevant superheroes to inspire children to love themselves and to discover themselves through the story,” commented Jeremy Zag. “With the launch of these new toys, we aim to combine the proven play patterns of our wide fan base that link to our storylines and strive for a level of quality that will spark the imagination and inspire children’s ambition to master learning skills.”
Helen Perheentupa added: “All of our products feature a high level of detail and quality with a priceline architecture that hits recommended price segments across the global market.”
