Viacom18 Consumer Products’ new partnership with Papa Don’t Preach will see the launch of a limited-edition collection of Garfield garments and accessories. 

Viacom18 Consumer Products, the licensing and merchandising arm of Viacom18, has announced its first-ever collaboration with Papa Don’t Preach, an Indian luxury couture label, bringing to market a limited-edition Garfield collection of garments and accessories.

Taking fans one step closer to the iconic ginger cat on his 45th-anniversary, the exclusive limited-edition Garfield collection includes 24 pieces of women’s wear and six pieces of men’s wear alongside a line of bags, belts, caps and shoes.

Fusing the charm and sassiness of Garfield with the vibrancy and rebellion of Papa Don’t Preach’s Indian-origin luxury designs, the new collection boasts structured silhouettes, rich cottons, rib–knit and signature ‘Papa’ Canvas, sans embellishments to maintain simplicity and accessibility. The collection features rich Indian colours, prints and architectural elements such as the iconic Indian paisley motif, bringing the 70s era to life. The products feature Garfield’s iconic expressions through unconventional prints, gold-plated buttons and studs, as well as an unmissable golden medallion on the tote bag.

Shubhika Sharma, founder and CEO of Papa Don’t Preach, said: “I did not want the collection to look gimmicky or like a cartoon character, but I wanted Garfield’s personality to stand out. It had to look like luxury, a one-of-a-kind piece you wanted to own, a collectible. Garfield’s personality totally complements the Papa Don’t Preach universe; it’s feisty and rebellious yet warm and lovable. He’s like the wise best friend you would want to have.”

Sachin Puntambekar, head – Viacom18 Consumer Products, added: “At Viacom18 Consumer Products, we are all about innovation and new experiences. We are excited to celebrate Garfield, a definitive pop-culture phenomenon, through this one-of-a-kind collection with Papa Don’t Preach. The collection’s fresh designs are bound to appeal to fans of the orange cat.”

The officially licensed Garfield collection will be available across Papa Don’t Preach’s website and retail stores in Mumbai and Delhi.