NEWS

The Gameroom Powered by Hasbro opening 26th June

Published on: 17th June 2024

Located at American Dream, the Gameroom will be a first-of-its-kind entertainment centre featuring games, attractions, retail and dining.

American Dream has announced the grand opening of the world’s first The Gameroom Powered by Hasbro, set for 26th June. The 41,500 square-foot entertainment centre offers an energetic and vibrant atmosphere, featuring arcade games, attractions, retail and full-service dining, anchored by some of the most iconic and beloved Hasbro brands.

Guests are invited to embark on an immersive journey filled with competition, treats and fun as they engage with beloved titles such as Battleship, Candy Land, G.I. Joe, Trivial Pursuit, Clue, Monopoly and Transformers, among others.

“We are ecstatic to bring iconic Hasbro brands to life through this interactive family-friendly facility at American Dream,” said Bryan Gaus, senior vice president and general manager of American Dream. “This is a can’t-miss destination, captivating guests of all ages with an unforgettable experience.”

“Hasbro has a rich 100-year legacy of creating magic through play with an iconic portfolio of beloved brands,” said Matt Proulx, senior vice president of Global Experiences, Partnerships and Music at Hasbro. “At the end of the day, we’re in the business of play, and we strive to deliver gaming experiences that are fun to play, fun to watch and fun to share for our multi-generational fanbase. Whether it’s a round of laser tag at the G.I. Joe Battle Station or a delicious meal and drinks at the stunning Game Bar, there is something for every member of the family at The Gameroom.”

At The Gameroom Powered by Hasbro, key highlights include:

G.I. Joe Battle Station:

Fans will gear up and get ready to experience laser tag like never before at the adrenaline-pumping G.I. Joe Battle Station. Designed for up to 28 players, Team Cobra and Team G.I. Joe battle it out in a chemical plant setting full of exhilarating twists and turns.

Ultimate Rollergames:

In the Ultimate Rollergames, players will test their skills on nine tech-forward game lanes that each showcase a different beloved Hasbro brand like Transformers, Candy Land, Battleship and Monopoly. Players can compete with up to five friends or aim for a new personal high score as they journey through this combination of classic favourites.

Candy Land Shake Bar:

Visitors will indulge in decadent shakes inspired by the world of Candy Land, adorned with a variety of colorful and mouthwatering topping options.

Gameroom Eats:

Visitors will also enjoy expertly crafted, chef inspired selections of appetizers, entrees and desserts in an immersive themed full-service restaurant, filled with inspiration from favourite games. For younger guests, there is a Hungry Hungry Kiddos menu and the adults can unwind with a craft cocktail at the Game Bar.

Arcade Reimagined:

Gamers will embark on a captivating gaming journey as they explore a highly curated collection of arcade games, designed to cater to diverse gaming preferences. They will rediscover beloved classics, elevated to an entirely new level, and embrace the thrill of a wide range of gaming options that will captivate both nostalgic gamers and those seeking new adventures.

To learn more about Hasbro at American Dream, click here.

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