Sega has announced a collaboration with Igloo to reveal a Sonic the Hedgehog game cooler collection inspired by the video game character.

The partnership includes a special-edition Sonic the Hedgehog Playmate cooler inspired by the classic video game and the world-famous blue blur himself. The new Sonic the Hedgehog Green Hill Zone Little Playmate is available now on Igloo’s website. Additionally, Igloo will release an expansion pack of its Sonic the Hedgehog Cooler Collection later this year.

“Going super retro, the Sonic Playmate cooler perfectly captures the nostalgia of the universally loved Sonic the Hedgehog game, plus it’s coming out right ahead of Sonic’s birthday  (23rd June) — the perfect way to celebrate the 16-bit icon,” said Adrienne Berkes, vice president of Marketing at Igloo.

Alex Gomez, senior director, Licensing at Sega of America, added: “This collaboration with Igloo solidifies how Sonic the Hedgehog goes beyond the limits of solely video games. Fans want to be able to experience their favorite blue hedgehog on and off the screen, and the nostalgic 16-bit Sonic Playmate cooler offers a great option to bring the Sonic lifestyle with you.”

Igloo designed the Sonic the Hedgehog Little Playmate cooler with colourful artwork throughout the tent-top lid that showcases recognisable snapshots of the classic Green Hill Zone, the very first level in the entire Sonic the Hedgehog video game series. This seven-quart personal-sized cooler can fit up to nine standard 12-ounce cans. Later in 2023, Igloo will be expanding this special-edition Sonic the Hedgehog Cooler Collection to include another Playmate cooler, a softside cooler and stainless-steel drinkware.

In further celebration of Sonic’s birthday, Igloo is gifting a limited-edition Sonic sticker to the first 623 customers who purchase the Sonic the Hedgehog Green Hill Zone Little Playmate.