United by a common vision for enriching experiences and a shared commitment to ‘retailtainment’, the collaboration between RWS Global and Camp promises to ignite joy and create unforgettable memories for families everywhere. 

Trolls x Camp

RWS Global, a world leader in live moments, has announced a long-term, exclusive partnership with Camp, The Family Experience Company, a destination for young families that inspires and engages kids and grown-ups through its unique combination of play, product and performance. As a result of the new partnership, RWS Global – an experienced creator and full-scale operator of live entertainment, events, sports, exhibits, brand hospitality and attractions – will bring decades of know-how to Camp’s intellectual property (IP) driven show model.

RWS Global will power Camp’s expansion as its exclusive partner for touring current shows such as BBC’s Bluey x Camp, Disney’s Encanto x Camp, and Universal’s Trolls x Camp, as well as new IP show development as Camp reaches more families across the USA. RWS Global will collaborate with Camp to continue delivering immersive experiences through its full-scale show operation and retail services capabilities, including leading the development of bespoke, Camp merchandise products.

“We are so excited to partner with the Camp team, which shares our passion for creating unforgettable family experiences,” said Ryan Stana, founder, chairman and CEO of RWS Global. “When we combine our unparalleled expertise in live event planning, casting and attractions with Camp’s brand equity and engaged audience, we believe there is an opportunity for significant growth across the family entertainment sector.”

Camp currently operates seven locations, with rotating experiences in Atlanta, Boston, Chicago, Dallas, Los Angeles, New York and Washington, D.C. Camp will soon open two new locations with immersive shows behind its signature Magic Door, in Philadelphia at King of Prussia Mall and at The Galleria in Houston, both of which will be powered by RWS Global.

“Through this strategic partnership, we’re unlocking the potential for exponential growth by leveraging RWS Global’s production services, empowering us to amplify our focus on delivering what defines Camp’s brand magic,” said Jenica Myszkowski, Camp’s CEO. “We are thrilled to partner with RWS Global to truly transform the theatrical side of our business and prepare Camp for scale.”

The RWS Global collaboration follows Camp’s recently announced strategic partnership with real estate investment trust Simon and is another major milestone in Camp’s history.

“These two partnerships are transformational for Camp as the company plans to significantly expand its store base across the country in the next few years,” said David Abrams, managing partner of Velocity Capital Management, speaking on behalf of the investor group. “I am thrilled that RWS Global will be part of the Camp family and will become an invaluable partner, undoubtedly enabling Camp to continue innovating for its Intellectual Property partners and expand its leadership position in live experiential retail.”

Ryan Stana, founder, chairman and CEO of RWS Global will also serve on the Camp advisory board and provide valuable guidance bringing experiences and shows to life.