This summer, Lush and Paramount Consumer Products are set to launch a limited edition product collection featuring the Teenage Mutant Ninja Turtles.

Lush has teamed up with Paramount’s iconic Teenage Mutant Ninja Turtles to launch an exclusive range of limited-edition products for the bath, shower, body and hair. Renowned for innovating packaging-free cosmetic items, such as bath bombs, soap, shampoo bars and solid body scrub, Lush has designed the whole collection to celebrate innovation that removes the need for single-use plastic and encourage shoppers to use products formulated to work just as well as their packaged counterparts.

The new Lush x TMNT collection will be available from the 1st of July exclusively via the Lush app, and from the 4th of July at Lush stores and Lush.com.

Lush says it is ‘delighted’ to have been able to co-create this range of six new, fun and immersive products, plus a pack of three exclusive face cloths, to ensure multiple steps of users’ body care routine are covered, and to enable everyone to make small heroic moves to help the planet by using less single-use plastic in their daily life and beauty routines.

“We’re thrilled to once again partner with Lush on an exclusive collection, this time for Teenage Mutant Ninja Turtles,” said Rebecca Jenkins, VP, Consumer Products at Paramount. “Lush has created some truly unique products with less single-use plastic that, thankfully, will leave you smelling much better than the Turtles’ sewer lair.”

With awareness of climate change at an all-time high, many people have been ditching the bottle in favour of naked products. Lush has always championed solid products that require no plastic packaging. Mo Constantine, co-founder and inventor, designed many mainstream products seen across the cosmetics industry today, such as the bath bomb in 1989 and the shampoo bar in 1987, a brand-new invention that would revolutionise hair washing all over the world. Since 2005, Lush Shampoo Bars have saved the use of nearly 180m plastic bottles from landfill, which is estimated to be roughly 4500 tonnes of plastic avoided. Today, 43% of the brand’s core product range (excluding limited editions) is entirely packaging-free.

“We are excited to continue our partnership with Paramount Consumer Products,” said Melody Morton, Lush Concepts creative director. “In celebration of the 40th anniversary of Teenage Mutant Ninja Turtles, Lush has created a special plastic free collection. It’s super important to us to ensure our customers are aware of the benefits of reducing their cosmetics packaging, so that they can make informed choices. We hope that Lush products can continue to provide enjoyable and easy ways to switch out plastic packaging this summer and beyond.”