Effective from 1st July 2024, Wiebe Tinga was appointed to special advisor to the Mighty Jaxx Group, a company with a broad collection of licensed ranges.
The Mighty Jaxx Group, a global network of brands and companies that aims to bring tomorrow’s pop culture, content and experiences right into homes and hands, is pleased to announce the appointment of Wiebe Tinga as its special advisor, effective from Monday 1st July 2024.
With a distinguished career spanning over three decades in the toys and gaming industry, Wiebe will bring unparalleled expertise and a proven track record of transformative leadership into his new role at Mighty Jaxx.
Wiebe’s career includes significant achievements at Hasbro, where he is widely recognised for revitalising company operations, improving sales performance and implementing innovative omnichannel strategies that have reshaped consumer engagement in the industry. In his role as executive vice president and chief commercial officer, Hasbro grew its revenue from $4b to $5b in just eight years, while impacting and expanding in over 15 emerging markets.
Under his stewardship, Hasbro achieved record revenues in 44 owned and operated organisations across the US, Canada, Mexico, UK, France, Germany and Australia, and established a key position as the leader in the global play and entertainment industry.
Jackson Aw, founder and CEO of Mighty Jaxx, said: “We are beyond thrilled to welcome Wiebe to Mighty Jaxx. His strategic vision and deep industry knowledge will be instrumental as we continue to innovate and expand our presence in the global collectibles market.
“Bringing Wiebe onboard represents an unprecedented opportunity for us, and with his global experience to drive revenue growth and navigate complex international markets, we gave no second thought to whether or not he was the right guy for us. Tapping into his experience will allow us to continue building on our strategic initiatives and open doors for us globally. I look forward to working with Wiebe and leaning into his collective experience to take Mighty Jaxx to the next level as a global leader in the collectibles space.”
In his role as special advisor, Mighty Jaxx will leverage Wiebe’s ability to forge a strategic vision and inspire teams to drive growth and innovation across the company. With Singapore-headquartered Mighty Jaxx also operating out of London, North America and China, Wiebe will be a major player in navigating complex mature and emerging markets, with his prior experience in the BRICS group of major emerging economies especially crucial to expanding the company’s global footprint. In addition, Wiebe’s years of revenue responsibility and expertise in handling large scale operations will be pivotal in developing Mighty Jaxx’s scalability and ability to deliver sustainable financial growth.
Wiebe said: “Mighty Jaxx has always had a good relationship with Hasbro, and I have always observed its work and growth from a distance. For someone who has spent decades in the global play and entertainment industry, I believe that the collectibles industry is one that is growing massively around the world. Hearing Jackson’s visionary approach to redefining the collectibles industry was something that got me really excited, and together we will work on unlocking Mighty Jaxx’s product potential and leverage expansion opportunities in both mature and emerging markets for growth. I am thankful that he and Mighty Jaxx have placed their collective trust in me, and I cannot wait to get started.”
