Jo Malone London has announced a collaboration with Paddington to create a series of limited-edition scented gifts and Kokomo is launching a Paddington baby range.
At the heart of the Jo Malone collection is a cologne that celebrates Paddington’s favourite snack, the marmalade sandwiches he hides beneath his famous red hat. A refined take on the most British preserve, Orange Marmalade blends warm woods with orange zest to create a golden fragrance.
In addition to the cologne, there are four limited-edition gift collections—including one presented in a special trunk design, inspired by Paddington’s suitcase—featuring Jo Malone London favourites across cologne, home and bath & body categories.
“A childhood favourite and now our latest collaborator, Paddington conjures up cherished memories of fun-filled summer trips by train, exploring the British countryside and coastline—always with a picnic in tow. And when it comes to our Orange Marmalade cologne, really there was no other choice of partner we’d rather share our scent with,” said Jo Dancey, global brand president.
Françoise Guyonnet, EVP Kids Brands Studiocanal & CEO The Copyrights Group, added: “We are delighted to be partnering with Jo Malone London to celebrate the marvellous Orange Marmalade scent inspired by Paddington’s favourite food. It is exciting to see both brands coming together to celebrate British heritage, as well as the shared values of kindness and generosity, in a campaign that captures Paddington’s essence so beautifully.”
The limited-edition collection is available in-store and online now.
Meanwhile, Oxfordshire-based Kokomo is launching a new Paddington baby range on 8th July. Specifically designed for babies and developed and formulated in the UK, the range has everything needed to keep an infant’s delicate skin feeling as smooth. The range is paediatrician approved and dermatologically tested.
Kokomo’s Sales & Marketing director and co-owner, Laura Jealous, said “We are very excited to be entering into the Baby category with this considered, beautiful new collection. We are stepping up to exceed new parents’ demands and have chosen the loveable bear Paddington to really showcase that you can have serious performing products with a little bit of fun.”
The Copyrights Group’s SVP Licensing and Retail UK, Rachel Clarke, added: “We are very happy to partner with Kokomo on a new range inspired by Classic Paddington artwork which will delight the whole family.”
