The brand-new Star Wars line is aimed at fans of all ages and includes entertaining and educational STEM activities inspired by iconic characters from the franchise.
Horizon Group USA is unveiling a galactic new Star Wars collection. In the company’s first collaboration with Lucasfilm, Horizon Group’s Star Wars line will deliver STEM-based kits to provide fans with Star Wars-inspired edutainment experiences.
The new Star Wars collection includes entertaining and educational STEM activities inspired by iconic characters and lore from Star Wars, bringing fans of all ages a collection of products that introduce educator-backed geology, chemistry and engineering experiences.
“STEM-based activities have played a strong part in the expansion of Horizon Group’s portfolio since the beginning, driven by our CEO, Roshan Wijerama, and his passion for supporting children’s education,” said Evan Buzzerio, chief commercial officer & partner at Horizon Group. “Applying Horizon Group’s innovative approach to the Star Wars brand backed by the educational content developed by research scientists, Drs. Balint and Lita Kacsoh, have enabled us to make science subjects even more accessible to fans of all ages.”
The Star Wars kits take fans on a journey with Star Wars-inspired science, offering the chance to build and learn with STEM through a variety of exhilarating play experiences. The first products to launch within the collection include the Star Wars Slime Jars, from Horizon Group’s popular Slimygloop brand. In this creative new twist on sensory play, chemistry fans can learn about the science of compounds through hands-on play and corresponding collectible educational fact cards.
“There are few franchises more beloved than Star Wars and our debut collection strengthens Horizon Group’s powerful line-up on creative activities and STEM kits, empowering kids to learn alongside their favourite characters,” added Laura Pfeffer, vice president of Licensing & Specialty Sales at Horizon Group.
Star Wars Slime Jars are now available and fans can look forward to the launch of additional Star Wars-inspired STEM-focused sets later this year.
The product line for Horizon Group’s Star Wars debut collection includes Star Wars Slime Jars, Star Wars Lightsaber Themed Engineering Kits and Star Wars Grow & Glow Kyber Crystals.
With Star Wars Slime Jars, fans can imagine embarking on a journey across the galaxy. This collection includes four different slimes inspired by fan-favorite characters like the Mandalorian, stormtroopers, Grogu and Darth Vader. The tactile thrill of slime dives into the chemistry of compounds, illustrated within included collectible fact cards.
A new STEM activity will empower Star Wars fans to discover the magic of LEDs and circuit science as they assemble two Lightsaber themed glowing model kits. The set includes model kits inspired by Darth Vader and Obi-Wan’s Lightsabers from Star Wars: A New Hope. Featuring an easy-to-follow project guide, fans can delve into the mysteries of the Star Wars galaxy as they unravel the dynamics of light, matter, crystals and energy sources.
The ultimate Star Wars STEM experience allows fans to unleash their inner chemist through hands-on exploration as fans grow their very own crystals resembling Kyber in a few simple steps. Users can watch as a vibrant galaxy of colours emerge, turning the saturated solution into a crystalline specimen that’s ready to be showcased on the included light-up Star Wars-inspired display base.
“We look forward to introducing exciting new STEM experiences to Star Wars fans this year,” said Hiu Lee, EVP and chief Marketing officer at Horizon Group. “Our global retail distribution teams are now armed with even more exciting products that add a dynamic new dimension to our existing STEM programmes.”
