Kawaji UK has launched a new canned water brand, Juji Water, to embrace the plastic purge and take on category leaders.

Anime and Kawaii culture fanatic, Kawaji UK, has announced a new own-brand that will be launched into the canned water sector. The announcement of Juji Water comes quickly off the back of a recent successful launch of its all new Kawaji soda range of collectible cans, featuring well loved licensed brands of Dragon Ball Z, Hatsune Miku, Fuzzballs, Pusheen and Rilakkuma.

New Juji Water will feature Kawaji’s own sub-brand and character, Juji, who adorns the 500ml aluminium can and forms a big part of the kawaii visual marketing push.

CEO of Kawaji, Richard Woodall, who wants to disrupt the sector, said: “There’s too much plastic. The world needs cheering up and we at Kawaji don’t currently have a water brand. One thing we do have, is Juji and access to an English water spring. So we put the two ideas together and wrapped it up in a very easily recyclable, non-environment damaging, non-pacific plastic gyre-appearing, aluminium can.”

“No far-flung Fiji fountains have been foraged for any water in our production,” Richard continues. “It’s crazy how much resource we use to ship water around the world.”

Campaigns from Kawaji will aim to strike a chord with consumers who love cuteness and kawaii, and want a bit more fun and joy in their water brand of choice. As a result, Kawaji will be leading on activations with: ‘Less Death, More Cute, Just Water – Juji Water from Kawaji’.

All of Kawaji’s canned water and sodas are UK Premium made, and are officially licensed and exclusive products. Available in 12 x 500ml cases and 160 cases per pallet. To secure stock that will be fully available in April 2024, place pre-orders now. Juji Water can be ordered online or direct via Kawaji’s wholesale channels.

Find out more at www.kawaji.co.uk.