The partnership with premium baby food brand Piccolo will produce a new CoComelon branded baby snacks range, available from February 2024.

Piccolo started with the mission to be a go-to option for families who want to feed their children the best high-quality food. In the past year, Piccolo has been backed further by major retailers such as Tesco and Waitrose both doubling the Piccolo range, as well as becoming the sole baby food pouch brand in M&S.

The major licensing deal with the No.1 Kids YouTube channel, CoComelon, is another step for Piccolo’s fast-growing brand, raising awareness with families of its nutritious range. Bringing the joy of the popular character JJ through its newly reformulated baby snack range, parents will be able to feed their babies and toddlers tasty, nutritious snacks that will engage them beyond the food.

CoComelon will be featured across Piccolo’s Multigrain Puffs Single packs (15g) and Multipacks (4x15g) as well as on its duo of fibre-rich Oaty Bars (6x20g). The Piccolo X CoComelon collaboration will also be launching a further range later in 2024.

The CoComelon cobranded snacks will be available across all of Piccolo’s baby snacks as of February 2024 and have already been listed by Waitrose, Sainsbury’s and M&S, with more retailers coming soon.

Piccolo founder, Cat Gazzoli, said: “This is a really exciting time for Piccolo as it’s the first ever licensing deal we’ve done. As a mum of three, I know all too well how popular CoComelon is (it’s been quite the saviour on busy work days) and it’s amazing to see this collaboration come to life on our packaging. I know how hard it is to make sure our children are getting all the nutrients they need at home, let alone when on the go, so I’m so pleased to see the extension and reformulation of our snack range to support parents with products that put nutrition first, second and third.”

Samar Selby Altaf, director FMCG at Moonbug Entertainment said: “We are thrilled to partner with Piccolo to offer this new range of CoComelon branded snacks. We understand the importance of providing little ones with tasty nutritious snacks, whilst getting them interested and excited about their food. The combination of our beloved characters with Piccolo’s recipes provides parents and carers with a great solution for those on-the-go or in-between meals moments.”