Story House Egmont has announced the launch of two new Peppa Pig magazines this month. 

Story House Egmont has announced that it will publish the Peppa Pig Official magazine and the Peppa Pig Play Pack magazine later this month in the UK. Under licence from Hasbro, the new magazines will bring two distinct Peppa Pig products to newsstands.

Peppa Pig Official magazine will be a three-weekly title, including a story based on an episode from the popular television series. The content will focus on first experiences, bringing a joyful and enjoyable soft learning experience for children, accompanied by helpful Let’s Jump In notes to offer ways for grown-ups to continue the play and learning with Peppa beyond the page. Peppa Pig Official magazine comes with a quality, content-linked covermount, designed to be used on and off the page.

Peppa Pig Play Pack magazine is a brand-new offering for the pre-school category. The magazine content and covermounts will focus on imaginary play with popular pre-school themes that draw inspiration from a range of related Peppa Pig episodes, delivering a playful experience for young fans. Peppa Pig Play Pack magazine will have a monthly frequency, packaged in a sustainable card envelope with a cut out and play activity every issue.

The new and refreshed titles launch as the franchise celebrates its 20th anniversary with a series of special events and supported by in-store activity across a range of key retailers. Story House Egmont will support the magazine launches with significant trade marketing investment, as well as key tactical marketing activity in close collaboration with Hasbro.

Siobhan Galvin, Story House Egmont’s commercial director said: “We are absolutely delighted to welcome the iconic Peppa Pig brand into our portfolio of market-leading magazines. We are particularly pleased to be launching the titles in such a momentous year for the brand. It’s been a brilliant collaboration and both magazines will offer a truly engaging and playful experience for our young readers.”

Marianne James, vice president, Global Licensed Consumer Products said: “For 20 years, the Peppa Pig franchise has been rooted in relatable storytelling that reflects the real first experiences of preschoolers around the world and encourages a confidence to treat every first step like a new adventure. We’re honoured to grow our close partnership with Story House Egmont and share this content with eye-catching and fun magazines for fans in Peppa’s home market.”