Drawing on the excitement of smashing open a Piñata, the adaptations showcase iconic brands reworked with a vibrant confetti twist.

In an innovative move that merges pop culture with play, Piñata Smashlings from Toikido has launched a striking advertising campaign that sees some of the world’s most famous logos recreated using paper confetti – the same fun, colourful filling found inside Piñata Smashlings and a central theme of the new Roblox game and range of toys and plushies.

From London’s billboards to New York’s Times Square, these reinvented logos capture the playful spirit of Piñata Smashlings. Drawing on the inherent joy and excitement of smashing open a Piñata, each adaptation showcases the familiar emblems of iconic brands reworked with a vibrant confetti twist.

Original taglines of brands such as Nike, Spotify, Walmart, Adidas and Google have been cleverly adapted to fit the Piñata Smashlings universe, giving each logo a dual-layered twist that both celebrates the original brand and champions the Piñata Smashlings charm.

A spokesperson for Piñata Smashlings shared: “We wanted to tap into the nostalgia and familiarity of well-known brands, infusing them with our brand’s playful essence. It made perfect sense to launch the campaign in Times Square as Toikido attended the New York Toy Fair last month.”

Industry insiders and marketing experts have lauded the campaign for its originality and audacious approach. In taking iconic brand imagery and giving it a fun twist, Piñata Smashlings not only pays homage to timeless branding but also cements its position as an innovative and boundary-pushing toy line.

Toikido’s Piñata Smashlings toy range from P.M.I. Kids’ World, which is based upon the studio’s smash-hit Roblox game and original IP, arrived on the shelves of UK retailers Smyths Toys Superstores and The Entertainer last month and has quickly become a sensation, with fans clamouring to get their hands on the collectibles and plush.