The list is made up of a combination of classic brands and new releases that Smyths is tipping to be top sellers this Christmas.

Smyths Toys Superstores has revealed a list of what its buyers consider to be the coolest, most popular toys of 2023, to help shoppers make the most of their Christmas shopping budget. The list features some of this year’s biggest properties, from classic brands like Hot Wheels, Barbie and Lego to newer releases like WWE, Teenage Mutant Ninja Turtles, Paw Patrol and more.

“With so many wonderful toys this year, we’ve been spoiled for choice,” commented Sinead Byrne, European Marketing director at Smyths Toys Superstores. “We are very excited about our Teenage Mutant Ninja Turtles range, perfect for fans of all ages; there’s a Turtles Pizza Van and figures of all the favourite Turtles. The list also features many other popular favourites and – exclusive to Smyths Toys – super cute Squishmallows Fuzzamallows. There’s something for everyone, and all price ranges this Christmas, at Smyths Toys Superstore”.

Smyths Toys Superstores Top Toys List:

• 1. Ninja Turtles Pizza Van and Figures (Character Options)
  2. Little Live Pets Mama Surprise Mini – Bunny (Moose Toys)
  3. Bitzee Interactive Digital Pet (Spin Master)
  4. Hot Wheels Mega Garage – exclusive to Smyths – (Mattel)
  5. Double Shot Basketball Arcade with Timer – exclusive to Smyths.
  6. Remote Control Road Rage Bumper Cars – exclusive to Smyths Toys – (Sharper Image)
  7. Cool Maker PopStyle Bracelet Maker (Spin Master)
  8. Barbie Pop Reveal Dolls (Mattel)
  9. Heroes of Goo Jit Zu King Hydra (Character Options)
  10. Squishmallows Fuzz-a-Mallows – exclusive to Smyths – (Jazwares)
  11. Tie-Dye Furby – exclusive to Smyths – (Hasbro)
  12. Lego Arctic Ship Explorer (Lego)
  13. Paw Patrol Skye’s Deluxe Movie Jet – (Spin Master)
  14. WWE Monster Truck – exclusive to Smyths – (Mattel)
  15. Schleich Horse Club Transporter (Schleich)

For more details on all of the toys featured on the list, and many more, customers can pick up a free 300 page Smyths Toys Superstores catalogue in-store, or check out the gift finder feature, available on the Smyths Toys Superstores website, here.

Smyths Toys Superstores now trades from over 141 stores across the UK and Ireland.