Toy World has again teamed up with Mattel to produce a supplement highlighting the company’s key brands and latest news.
With Mattel preparing to celebrate Barbie’s 65th anniversary in 2024, and following the smash-hit Barbie movie that took the world by storm this year, the icon once again graces the front cover of Toy World’s standalone 2023 Mattel supplement.
Produced annually in partnership with the leading toy company, the supplement brings readers the latest brand and licensing news for a raft of Mattel’s hottest brands, including Barbie, Hot Wheels, Monster High, Fireman Sam, Thomas & Friends, Fisher-Price and more. From fresh new content, such as Season 14 of Fireman Sam and Monster High: The Movie 2, to exciting new fan events including Hot Wheels Monster Trucks Live (which returns next year by popular demand), Mattel continues to find new ways to bring its brands to life both on- and off-screen.
This year’s 40-page supplement also contains a product roundup from some of Mattel’s leading licensees.
To read the 2023 Mattel supplement, in association with Toy World, click here.
