NEWS

Brazil’s Beto Carrero World unveils first ever Nerf-themed land, Nerf Mania

Published on: 20th September 2023

Nerf Mania will feature new, exhilarating attractions and is considered the biggest investment in the history of Beto Carrero World.

Nerf Mania’s Super Soaker Splash

Beto Carrero World is to open the first ever Nerf-themed land: Nerf Mania. The grand opening is set for October 12th, Children’s Day, when kids will be able to dive into the new attractions, which are just the first phase of the spectacular Nerf Mania.

Perfect for those who thrive on challenges and enjoy a splash of fun, the Super Soaker Splash lets kids showcase their sharp aim as they spin non-stop within this thrilling aquatic attraction. Spin Blast, meanwhile, is giant disc capable of holding 40 people that spins atop a wave-shaped track, creating an adventure full of exhilarating moves and laughter.

Digitally-savvy enthusiasts who love a challenge will enjoy the Nerf Arcade, in which they can test their concentration and aim with digital blasters while they and their friends see who can rack up the most points. It’s the classic Nerf experience in an amazing new dimension. There’s also a Nerf-themed restaurant and Nerf Shop, where fans will find exclusive Nerf Mania products to take home as mementos.

Nerf Mania is a collaboration between Beto Carrero World and Hasbro. The expansive themed area of over 14,000 square metres was designed by a studio based in Singapore and New York, known for its expertise in creating amazing parks.

Nerf Mania Spin Blast

“This marks the largest investment in Beto Carrero World’s history,” commented Alexandre Von Janke Murad, president of the Administrative Board of Beto Carrero World. “It took us 31 years to reach this level of international entertainment standard. It’s a source of immense pride, as my father always drew inspiration from the magic of overseas parks. And I can confidently say, there’s much more to come.”

“We cannot wait for consumers of all ages to experience the first-ever Nerf themed land at Beto Carrero World, and this opening is just the start of what’s to come,” said Matt Proulx, vice president of Global Experiences, Partnerships and Music at Hasbro. “This fully immersive experience really leans into the social, active play lifestyle that NERF has been known for over its nearly 55-year history, all while encouraging friendly competition between family and friends.”

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