Creative Kids Group, a leader in the innovation of kids’ toys and arts and crafts, launches product line with the highly popular online game, Adopt Me!

The popular pet adoption game with more than 33m plays will have Creative Kids licensed consumer products on shelves this autumn.

Delivered by Uplift Games, Adopt Me! has been enjoyed by over 400m players through the Roblox platform. With more than 300 pets to raise and play with, the Adopt Me! experience creates a family-friendly environment where players can build and decorate houses, adopt pets and create their own fun and social experiences.

“The team is pumped to get our creative ideas out to market for Adopt Me!” said Creative Kids partner and chief marketing officer Daniel DeLapa. “The popular nature of the Adopt Me! characters is a perfect fit for the play patterns we’ve developed, and with incredible pent-up demand for product, we are excited to bring the lovable characters and incredible experience to life.”

From novelty stationery, craft and activity kits, compounds and more, Creative Kids will be focusing on formats that play into the games’ target demographics for year-round in-store activations. The first product to hit market will be 3D Puzzle Erasers complete with a build-your-own mini room. Available initially in Target stores nationwide this autumn, the puzzle erasers will be available in six different Adopt Me characters with coordinating mini puzzle rooms to be built and played with.

The range will be available from spring/summer 2024 in the UK.

“Our partnership with Creative Kids only exemplifies the trajectory of Adopt Me,” said Richard Haines, head of Consumer Products for Uplift Games. “The product line-up we have in store will excite and bring additional ways for fans to engage with the Adopt Me world.”

For more information on current and upcoming product releases, visit www.creativekids.com and follow @creativekidsbrands on Instagram and Facebook.