NEWS

Yu-Gi-Oh! celebrates 25th anniversary with new licensing deals

Published on: 11th July 2023

The TCG franchise has revealed a new wave of anniversary-themed licensing deals with Ripple Junction, Displate Metal Posters, Youtooz and Kid’Abord.

High quality figures from the YouTooz Yu-Gi-Oh! collection will be based on memes.

As the popular Yu-Gi-Oh! TCG commemorates its 25th anniversary, Konami Cross Media NY, Inc. has signed four new agreements that will bring an array of exclusive licensed products to market in honour of the milestone, ranging from apparel, back-to-school accessories, streetwear and metallic posters.

The announcement was made today by Jennifer Coleman, vice president of Licensing and Marketing, Konami Cross Media NY.

The Yu-Gi-Oh! TCG, featuring monsters, spells and traps, was launched by Konami in 1999 in Japan and later in North America. Through the years, it has become a top selling trading card game worldwide and been recognised as such in the past by Guinness World Records. Konami launched its 25th anniversary project in February 2023, with on-going planned releases of commemorative products through 2024.

Kicking off the latest announcement, Jennifer revealed a new wave of anniversary-themed licensing deals with Ripple Junction, Displate Metal Posters, Youtooz and Kid’Abord.

“The Yu-Gi-Oh! TCG is part of the heart and soul of the franchise,” she said. “As the game is enjoyed by countless fans in more than 80 countries and nine languages, we are committed to making this a very special and memorable milestone. Coming off a successful collaboration with adidas Originals, which helped kick off the 25th anniversary of the TCG, we look forward to having even more Yu-Gi-Oh! products available to fans globally throughout the celebration.”

Ripple Junction Yu-Gi-Oh! merch

Details include:

  • Ripple Junction will develop and release Yu-Gi-Oh! T-shirts, fleece, fashion tops, bottoms, sleep and lounge wear as well as a number of accessories including headwear, socks, throw blankets, bags, boxer shorts, and cell phone accessories for the US and Canada.
  • Displate will offer Yu-Gi-Oh! fans quality metallic wall art posters at an affordable price, furthering the brand’s reach into the home décor space and its continued growth as a lifestyle brand. Displate’s Yu-Gi-Oh! products will be available worldwide, excluding Asia.
  • Youtooz will bring to life memorable Yu-Gi-Oh! moments in fandom with a collection of high-quality figures based on memes. The Yu-Gi-Oh! collectibles will be available online for fans in the US, Canada, Mexico, UK and Australia.
  • Kid’Abord, a well-known supplier of back-to-school products, will offer a line of Yu-Gi-Oh! inspired back-to-school items including: backpacks, trolly bags, satchels, pencil cases, and diaries for fans living in France and French-speaking territories.

Most of the aforementioned Yu-Gi-Oh! products will launch starting this year and continuing throughout the 25th anniversary celebration.

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