Toca Boca, Spin Master’s award-winning Swedish game development studio, is thrilled to announce a new SpongeBob SquarePants licence.
The new partnership with Paramount Consumer Products and Nickelodeon will offer kids a ground-breaking way to experience the SpongeBob SquarePants universe.
On 13th June, Toca Boca x SpongeBob content will be introduced to Toca Life World’s vibrant community, with the launch of the SpongeBob SquarePants Furniture Pack and Gift Event.
The SpongeBob SquarePants Furniture Pack is filled with home decoration items from characters SpongeBob, Squidward and Patrick Star, which players can mix and match to create their own Bikini Bottom in Toca Life World. The pack includes 87 distinct furniture pieces, along with a variety of decorations, unique wall designs and versatile floor patterns, providing endless possibilities for imaginative and immersive play.
The time-limited Furniture Pack will be available in the in-app shop. In addition, a free gift event will run from 13th to 18th June, which will include outfits, items and pets. All gifts are claimable until 18th August.
Toca Boca is a trailblazer when it comes to user-generated content, with over 2b views generated by fans on social media every month. The SpongeBob SquarePants integration presents a unique opportunity for engagement.
“Kids today don’t just want to consume – they want to create. Our content partnership with Paramount Consumer Products and Nickelodeon on these SpongeBob SquarePants integrations empowers kids to take control of the narrative by giving them tools to design their very own Bikini Bottom, fuelled by humour and free from limitations and rules,” said Alexandra Svärdh, senior brand manager at Toca Boca.
Toca Boca creates digital toys and other playful products for kids around the world. Since its first product launch in 2011, it has released more than 40 apps which have been downloaded more than 444m times in 238 markets, making it the No.1 mobile-first kids brand in the App Store.
