The new game featuring L.O.L. Surprise! has been produced in conjunction with Outright Games and is the first to feature four player co-op action.

MGA Entertainment and Outright Games, leading global publisher of family-friendly interactive entertainment, have launched L.O.L. Surprise! B.B.s Born To Travel. Based on the L.O.L. Surprise! brand, this arcade fashion game gives fans the chance to create their own custom dolls for others to unbox, while travelling the world to capital cities. The game is available now on PlayStation 4, PlayStation 5, Nintendo Switch, Xbox One, Xbox X|S, Steam and Google Stadia.

Players run their own toy store and create L.O.L Surprise! dolls to complete orders from eagerly waiting L.O.L. Surprise! mega fans. With glitter, hearts and diamonds at their disposal, fans will be able to earn rewards like new dolls, stylish outfits and accessories to customise and unlock special versions of their character.

As the first ever L.O.L Surprise! game to include four player local co-op, players can co-operate with up to three friends to increase the fun. With over 30 levels across five unique worlds to fully explore – Glitter City, Neon Desert, Queen Island, Watery Ways and New Fab City – fans will have a heap of content to unlock and get styling, including special mini-games like fashion shows and music concerts.

Terry Malham, CEO of Outright Games, said: “We’re so happy to launch our first console and PC game in collaboration with MGA Entertainment today; for fans of L.O.L. Surprise! this game will feature all the colour, glitter and unboxing fun they expect. We’re also very proud to bring fans the first L.O.L Surprise! game with co-op, allowing fans to experience the fierce fun of the game with an all new playing experience.”

Isaac Larian, founder and CEO of MGA Entertainment added: “We are so pleased with this all-new interactive experience that MGA and Outright Games are bringing to our L.O.L. Surprise! fans. The Outright team was able to bring our colourful world to life, featuring fan favourite characters and existing and new environments for them to interact in and design, create and customise their own dolls.”

Launched in 2016, L.O.L. Surprise! has become a blockbuster brand for MGA globally, receiving numerous accolades, including winner of the Toy of the Year Awards three years in a row. The brand has expanded since to include merchandise, including apparel, home décor and stationery, as well as two previous console games, books, music, two animated movies and the hugely popular YouTube series, L.O.L. Surprise! House of Surprises.

L.O.L. Surprise! B.B.s Born To Travel is available now.