NEWS

Kokomo teams with Barbie for Primark beauty collection

Published on: 19th April 2022

Award-winning licensed toiletry specialist Kokomo has debuted a collaboration with the iconic Barbie brand across a new Health & Beauty range.

The brands have collaborated on a dynamic, inclusive, and inspiring collection for consumers, that celebrate diverse dolls, iconic Barbie logos and graphics, and encompass the Kokomo brand missions; ‘Be Kind to Your Mind’ and ‘Just as You Are’.

The collection of 17 products launches exclusively at Primark across accessories, skincare and cosmetics and is available in-store now. The range has been designed to provide a one-stop-shop for adult Barbie fans with items ranging from £1.50 – £7.00.

Laura Jealous, Kokomo’s Sales & Marketing Director, says: “We are delighted to be working with Mattel on such an iconic brand with an important message to inspire and empower. Working together we have designed a beautiful collection of Health & Beauty products which we can’t wait to see in stores.”

Visit the Kokomo website for more details: https://www.kokomostudio.com/home/

RECENT ARTICLES

Zuru takes over Fuggler plush licensing rights from Addo Play

UEFA Euro 2024 adventure comes to Piñata Smashlings

Hasbro showcases retro-inspired ranges for Transformers 80s Week

Mission: Play! by Mattel Family Entertainment Center opens

Toca Boca and Skybrands announce new licensing agreement

Envision Racing teams up with Cartoon Network on Roblox

Brands with Influence secures global licensing rights for Stan & Gran

BBC Studios renews global licensing deal with Moose Toys for Bluey

Hasbro’s Casey Collins honoured with promotion

Heathside Trading signs licensing agreement with Ubisoft