Hasbro has returned to the Las Vegas Licensing Expo with a full slate of announcements alongside new and existing licensing partners.

The Las Vegas Licensing Expo began yesterday and runs until tomorrow. Hasbro has returned to the event to celebrate a host of collaborations. The company is celebrating major milestone anniversary years for Dungeons & Dragons, which turns 50; Transformers, which turns 40 and Peppa Pig, which turns 20. Connecting fans of all ages through innovative toys and games, fresh collaborations and premium entertainment – from dazzling fashion and footwear to home goods, music, digital gaming and more – Hasbro is delivering something special for every type of fan, in partnership with its strong base of 1,800+ licensees across the globe.

New across Toys, Games & Collectibles are:

Famous for its reversible plushies, TeeTurtle is giving Hasbro’s beloved brands its collectibles treatment through fun, soft and cute plushies based on Dungeons & Dragons, Magic: The Gathering, My Little Pony & Transformers.

Known for its blend of classic play patterns, trending ideas and the hottest licences, Tara Toy creates unique activities and toys that bring fan-favourite characters to life. Following successful lines based on Peppa Pig and My Little Pony, Hasbro has expanded its work with Tara Toy to develop seasonal and core product based on the iconic Furby brand. Coming in 2025, the Tara Toy Furby line will include a variety of colourful, textural and adorable arts & craft kits spanning paints, pompoms, jewellery and fabric/yarns to complement the ever-growing Furby toy offerings.

As My Little Pony Make Your Mark content spreads through China, the iconic brand teams up with Dinosaw to deliver high-quality and adorable mini versions of the pony characters, available across APAC. The blind box series offers regular painted figures along with metallic and glow-in-the-dark finishes and alternate poses. This all-new look brings fans a refresh take that matches the style that that fans and families know and love.

My Little Pony X Reesee (APAC – China) – My Little Pony Friendship is Magic is returning with a new style. Available this month is an adorable plush line featuring the beloved Mane 6 in fluffy toy forms like bags, hangers, dolls and more.

HTI, in collaboration with Hasbro, is delighted to announce the launch of two exciting additions to its Peppa Pig licensed range: Peppa Pig’s Tumbling Tower and Peppa Pig Modelling Sand. Designed for children aged 12 months and above, Peppa Pig’s Tumbling Tower gives little ones the experience of zooming down the track from one level to the next. Peppa Pig Modelling Sand, a sensory play experience that will spark creativity, includes scented sand and colourful cases holding multiple types of modelling sand. These products are distributed across EMEA.

Royal Mail is celebrating 20 years of Peppa Pig with a set of 12 Special Stamps featuring eight stamps in a main set and a further four presented in a miniature sheet. The stamps include many favourite characters, and the product range includes collectible keepsakes including an exclusive silver-plated medal and framed stamps.

Funko’s Transformers 40th Anniversary Pop! figures have been unveiled. Inspired by the beloved ‘generation one’ era of the franchise, fans can add iconic Transformers characters to their collection such as Optimus Prime, Megatron, Blaster, Astrotrain and Laserbeak. These will be available from July 2024 and will be available globally.

Rooted in action and adventure, the Hot Wheels Transformers line is kicking off with a never-before-seen collector item: Hot Wheels Transformers Optimus Prime. Available now globally, exclusively at Mattel Creations, the brand-new vehicle authentically recreates a 1:64 scale version of the Autobot leader in metal-on-metal material.
Later this summer, the line will evolve to include fan-favourite Transformers characters across multiple Hot Wheels lines, including Bumblebee in the Hot Wheels Basic Singles Assortment, a Hot Wheels Silver Series collection of Autobots and Decepticons, and more characters like Megatron and Starscream in Hot Wheels Skate.

Hasbro can be found on Stand G170 at Licensing Expo.