Envision Racing has partnered with Cartoon Network on Roblox to engage more children in the race against climate change.
Envision Racing
and Cartoon Network have announced a new partnership to involve children in the race against climate change on the popular gaming platform, Roblox, as part of the Cartoon Network Climate Champions campaign.
Envision Racing joins forces with Cartoon Network Game On! to introduce the brand-new Climate E-Racers activation. The experience will enable players to race each other in vehicles customised using e-waste they collect around the game, completing Climate Champions Challenges along the way.
The game launched on 16th May, with a range of challenges and opportunities awaiting young players.
Racing through different Cartoon Network worlds, players will receive support from their favourite Cartoon Network characters and utilise power-ups to speed their way to the finish line. Additionally, players can stock up on brand-new items for their avatars, featuring Cartoon Network and Envision Racing elements.
Climate E- Racers is equipped with multiple elements needed to win a race:
- Car customisation – where players can customise their car with accessories and decals.
- Helmet section – where players can customise their helmets with unique branded stickers.
- Leaderboards – where the top 10 fastest weekly times for the race challenges will be showcased, along with a statue of the current fastest player, adding to the thrill and excitement of the race.
- Teleports – where two teleports will take players to either multiplayer or single-player races.
Throughout the Cartoon Network Island, hidden e-waste can be collected by users. Players will also earn e-waste tokens if they complete a race, which can be spent on the cosmetic upgrades for their vehicles. With an upgrade, users can choose a beloved Cartoon Network character and invite them to be their co-driver.
The activation offers more cosmetic upgrades that include modifications that use key items of e-waste, to represent how old electronics can be given a new life through recycling, as well as wacky wheels such as dustbin lids or doughnuts and different Cartoon Network-themed bumpers or spoilers.
Monika Oomen, VP of Brand, Communications and Digital Content Strategy for Kids EMEA at Warner Bros. Discovery, said: “In our efforts to engage kids into climate action, the partnership with Envision is a vital addition to our Cartoon Networks Climate Champions campaign on Roblox. Through gamification, we provide a fun and relevant activity that reaches children where they love spending time. Our strategic collaboration with Envision Racing allows us to inform, inspire and empower kids about climate change, integrating learning about E-waste seamlessly into play and nurturing climate-friendly behaviour.”
Sylvain Filippi, managing director and chief technology officer at Envision Racing, said: “Alongside competing at the highest levels of motorsport, Envision Racing exists to use the power of sport to inspire action to address climate change. As part of that, we are always looking to develop new and exciting propositions to engage young people in the creation of a sustainable future. Climate E-Racers on Roblox is a perfect example of that. We look forward to delivering this innovative new experience with Cartoon Network and bringing Envision Racing to new audiences in the metaverse.”
