NEWS

Airfix partners with AVI-8 on watch range

Published on: 29th April 2024

The new range of licensed timepieces from Airfix and AVI-8 pays homage to iconic planes including the Hawker Hurricane and Supermarine Spitfire. 

Bringing together two entities bound by a passion for military aviation and history, Hornby has announced the Airfix x AVI-8 range of timepieces. Each watch in this unique collection serves as a heartfelt tribute to the aircraft that inspired it, honouring the enduring legacy of those who once ruled the skies.

As part of this unique collaboration, five brand-new, special edition timepieces are being released, inspired by the iconic Hawker Hurricane, Supermarine Spitfire and Avro Lancaster. Due for release on 17th May 2024, RRPs start at USD $210/ GBP £210.

“We are thrilled to embark on this exciting collaboration with AVI-8, merging the worlds of precision engineering and aviation history in a collection of timeless and exclusive watches,” said Dale Luckhurst, Airfix head of Brand. “Fuelled by a shared love for iconic aircraft, this partnership combines the Airfix brand’s passion for faithfully creating the real in miniature and attention to detail, while paying tribute to the rich history of military aviation and mechanical marvels that have captured the imagination of hobbyists for generations.”

“We know scale modelling fans will love this unique collection. Together, we look forward to offering collectors and scale modellers alike a unique fusion of artistry and functionality, symbolising the spirit of innovation and nostalgia that defines both brands.”

“We are delighted to be partnering with Airfix and know that we share an enthusiasm and zeal for the world of aviation to create and share products that collectors and enthusiasts alike will come to enjoy,” added Vishal Tolani, director of Solar Time Ltd & AVI-8 Timepieces. “We know that many of our own fans and enthusiasts are avid modellers and that the Airfix brand is one that stands for detail, passion and fun, and we could not be more excited about this partnership.”

Each timepiece seamlessly merges classic AVI-8 styling with a respectful nod to the iconic Airfix logo and branding. The watches come beautifully packaged, reminiscent of the familiar Airfix boxes that house the detailed kits the company is renowned for.

RECENT ARTICLES

Squishmallows boosts EMEA licensing programme

Libertas Brands reveals agency reps for Fuggler

New Beyblade X Series previews at Licensing Expo

Bluey licensing grows with renewals and new partnerships

Universal announces global line-up of Wicked collaborations

Merrythought releases brand-new Paddington plush bear

Miraculous Corp signs new food & beverage partners globally

Adopt Me! x Fingerlings partnership to unleash physical pets

Former senior director at Paramount in search for new role

Click Europe launches first licensed products with Hatsune Miku