Ashley Mady has been promoted from president of Consumer Products and will create and drive brand strategy across Zigazoo Kids.

Zigazoo, whose portfolio includes the Zigazoo app for Gen Z users and Zigazoo Kids for Gen Alpha, has announced a new role for Ashley Mady as president of Zigazoo Kids. Previously president of Consumer Products, in the newly created role, Ashley will work in partnership with departments across the organization to meet revenue goals, business objectives, user growth plans and engagement targets, and is ultimately responsible for the success of the Zigazoo Kids platform.

Zigazoo Kids has consistently been a top 10 app for 9-11 year olds for iOS. The platform, which has more than three million installs, has seen 100% growth since 2023. A safe and fun social media platform designed for Generation Alpha, users can watch top videos, record and share 30-second video responses to challenges and interact with other kid subscribers using a pre-set list of positive phrases and icons. Zigazoo Kids is kidsafe COPPA-certified and has received recognition from organizations such as Common Sense Media for its strong measures around moderation and child safety. Zigazoo’s recently launched Gen Z platform is called simply Zigazoo.

Ashley Mady will create and drive brand strategy and brand building initiatives to maximize success across Zigazoo Kids and was selected for this new role due to her impressive work in helping major brands and partners like Save the Children, Amazon, The Mattel Children’s Foundation and Crazy Aaron’s join Zigazoo. She also drove the development of Zigazoo’s Holiday Rewards Programme, allowing kids to win real toys on Zigazoo.

CEO Zak Ringelstein commented: “Ashley is a world-class leader in the kids space and has made tremendous contributions to our strategy and growth. We’re on track to double annual revenue in just the first two months of 2023 and can’t wait for Ashley to drive new areas of innovation and business.”

Ashley added: “I’m honoured to have the opportunity to move into this new role and continue driving Zigazoo’s growth. No other app is able to balance freedom of creativity and safety the way Zigazoo does for young users. We’re dedicated to continue adapting the app to ensure that brands and users get the most out of the experience, and I’m excited to help lead that charge.”

Prior to joining Zigazoo, Ashley was VP of Brand Development at It’sSugar and VP of Brand Development at Basic Fun. She also founded the brand licensing and creative agency, Brandberry.

From 2014-2020, she served as president of Women In Toys, Licensing and Entertainment and currently sits on the board of the Toy Association, where she chairs The Genius of Play and serves on the Board of Trustees of the Toy Foundation.