NEWS

Zara launches new Paddington apparel for kids

Published on: 3rd March 2023

The Copyrights Group has expanded its partnership with Zara launching a Paddington-themed Zara Kids clothing range.

The collection is available in Zara shops worldwide, as well as online and features t-shirts and sweatshirts in two new designs. The items are inspired by the Paddington movie artwork.

The deal was brokered by The Copyrights Group‘s agent for Spain and Portugal, Edebè Licensing.

Henry Foulds, head of New Business Development at The Copyrights Group, commented: ‘We are thrilled to be working with Zara on this new fashion offering for children. We know the young Paddington fans will love these fun and on trend designs.”

David Recasens, Licensing director at Edebé Licensing, added: ‘We are delighted to bring this collection to young Paddington fans around the world as part of this ongoing collaboration with fashion-giant Zara.”

For over 60 years, British-born writer Michael Bond has delighted readers all over the world with his stories about Paddington, the bear from Peru, famous for his love of marmalade. The kindness and humour in the stories appeal to children and adults alike, ensuring Paddington’s enduring popularity from one generation to the next. HarperCollins Children’s books have published Paddington’s adventures continuously since 13th October 1958 when, as William Collins, they first introduced A Bear Called Paddington to the world.

Since then, Paddington’s adventures have been adapted several times for television and at the end of 2014 Paddington made his debut onto the big screen, a further film Paddington 2 followed in 2017 with a third in the works. The movies were produced by Studiocanal, part of the international content and media group Vivendi. In 2020, a brand-new Paddington TV series designed for a pre-school audience, The Adventures of Paddington launched on Nickelodeon, introducing him to a whole new set of fans.

 

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