ZAG partners with Emoji for global licensing programme

Published on: 27th May 2022

Award-winning global independent animation studio ZAG has signed an exclusive agreement with Emoji Company to develop and launch a one-of-a-kind collaboration that will combine the strength of two power brands, Miraculous – Tales of Ladybug and Cat Noir and emoji.  The announcement was made by Julian Zag, EVP Global Operations and Head of Consumer Products, ZAG, and Marco Hüsges, CEO and Founder, The Emoji Company.

This new agreement will see the magical superhero world of Miraculous and the energetic and optimistic characteristics of emoji combined to create an emoji x Miraculous brand collaboration that will offer new partners a dedicated, state-of-the-art brand style guide featuring unique emoji x Miraculous brand icons for licensing across categories such as apparel, accessories, footwear, electronics, figurines and collectibles, drinkware, fan merchandise, home goods, stationery, and more.

Since bursting onto the global stage in 2015, Miraculous has become one of the world’s favourite superhero shows, topping TV series ratings charts with leading global broadcasters, dominating across social media with over 30 billion views on YouTube, and hitting over US$1 billion in retail sales at the end of 2021.

“The emoji brand is globally known for its expressive consumer goods, events and entertainment services, and is one of the most versatile and used forms of communication and icons in the world,” says Julian Zag. “We are at the most exciting point in our Miraculous adventure to date, with a $100+ million animated feature premiering later this year, and season five rolling out this autumn following astounding season four ratings, and we look forward to creating a unique and exclusive brand collaboration for emoji and Miraculous fans the world over,”

Miraculous, featuring the beloved Ladybug and Cat Noir, has become a worldwide phenomenon with its unique stories and strong values of friendship, empowerment, and courage,” says Marco Hüsges. “With emoji ’s global brand recognition across all age groups, we will work together with ZAG to bring this new collaboration to key licensed categories with an initial focus on apparel and giftables.” 

Miraculous – Tales of Ladybug & Cat Noir is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years. Available in over 120 countries, season five of the series will debut this autumn, alongside the highly anticipated $US100M+ animated feature to be supported by several yet unannounced co-branded partnerships with some of the most influential companies across the globe across numerous consumer products categories.

With a massive fan base of young adult “Miraculers”, (ages 15-25), Miraculous has become a digital planetary craze with over 30 billion views on YouTube (authorised and user-generated content); over 180 million downloads of the official app; and over 300 million+ plays on Roblox. Over 280 million products have been sold to date, and retail sales have surpassed US$1B worldwide to date.

Miraculous is the winner of 27 awards, and was a finalist for Best Licensed Brand among perennial classics in the Licensing International Excellence Awards, 2022.


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