ZAG Games extends CrazyLabs partnership for new Miraculous mobile game and appoints new creative director

Published on: 1st April 2021

ZAG Games has extended its partnership with the game developer and publisher, Crazy Labs, to create a second mobile game for its hit Miraculous Ladybug and Cat Noir franchise.

The new Miraculous Ladybug Puzzle RPG will be the second project to move forward at ZAG Games since the division was established in October 2020, led by the industry expert Elinor Schops, who currently serves as vice president. The first project is an adventure quest game for the Roblox platform, scheduled for release this May.

Slated to coincide with the holiday 2021 premiere of the Miraculous theatrical movie this year, the Miraculous Ladybug Puzzle RPG is a new take on bubble shooter puzzle games, combining RPG elements that feature challenging fighting levels designed for a new generation of players.

The game will see users form their own superhero team starring the show’s characters as they face different villains in each level and fight them by solving bubble shooter puzzles. Aiming, shooting and popping bubbles will charge the heroes’ special skills and powers. Winning levels will allow the heroes to level up, evolve, and unlock new heroes.

“We are delighted that our first official game has been so widely embraced by our fans, and we’re happy to be partnering once again with CrazyLabs for our second official game,” said Julian Zag.

“Since Miraculous – Tales of Ladybug and Cat Noir launched across streaming platforms, we have seen extraordinary demand for Miraculous content, consumer products and games from older audiences. This new game is being designed and will be marketed to Gen Z as the primary audience, while also making sure that the gameplay and onboarding are accessible for everyone to enjoy.”

Schops added: “This older fan base is a group which has been giving Ladybug such love over the past few years. You’ll be amazed by the extent these teen fans go to show their appreciation to the brand and we felt they deserve a game that will be designed for them as a primary demo.”

The first Miraculous Ladybug & Cat Noir mobile game launched three years ago and is an all-ages casual runner, available in iOS, Google Play, Amazon, and Amazon Kids+.  According to App Annie, the game is ranked in the Top 10 globally on both Google Play and iOS for downloads versus other runner games.

“We’re excited to see the phenomenal success of the official mobile game Miraculous Ladybug & Cat Noir and are happy to extend our fruitful cooperation with ZAG Games,” said  Sagi Schliesser, CEO and founder of CrazyLabs.

“The new Miraculous Ladybug Puzzle RPG is the result of an ongoing relationship and a deep understanding of the beloved brand. We look forward to offering life-long fans of Marinette and Adrien a whole new gaming experience, tailored per their gaming preferences.”

Meanwhile, the news of the new mobile game coincides with the appointment of Eran Holzman as Creative Director at ZAG Games, who will be working closely with CrazyLabs on the development of the game.

Holzman joins ZAG from Matific where he served as Senior Game Designer and Producer developing games to make math learning enjoyable for children, overseeing all aspects of the game’s features, rules, story, mechanics and goals.  Prior, he was Product Manager and Game Designer at Jelly Button Games, where he was responsible for innovating and driving the implementation of features and functions to make games more fun, profitable and viral.

Previous roles include Game Producer and Project Manager at Scientific Games Interactive, and Senior Game Producer and Project Manager at TabTale (now CrazyLabs).

“Eran is passionate about creating memorable experiences through fun interactive and engaging products that enthusiasts of all ages can enjoy, and with his extensive expertise across game design and production, we are delighted that he is joining our ever-growing ZAG team,” said Schops.


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