DHX Media and Jim Henson Co among the first companies to launch subscription-based episodes.

YouTube launches paid-for TV channels

Online video giant YouTube has launched its first paid-for pages.

DHX Media has opened three dedicated subscription-based YouTube family entertainment channels: DHX Kids, DHX Junior and DHX Retro.

The company is among the first to join a group of premier content partners selected to be part of YouTube’s first paid channels, including The Jim Henson Company.

Subscription to the digital channels will cost $2.99 per month and will be available in multiple countries and languages, including Australia, Brazil, Canada, France, Japan, Korea, Spain, Russia, the UK and the US.

DHX Media is currently running a free sampling of its digital channels for a two week trial.

Michael Hirsh, executive chairman at DHX Media, said: "There is an insatiable appetite for kids’ content in the digital universe across the globe and DHX Media is positioned with our extensive library of evergreen favourites to satisfy that demand.

"Millennials changed the way entertainment is consumed and now, parents in this generation, who grew up with Inspector Gadget and Super Mario, can introduce their kids to these family friendly favourites anytime, anywhere, online and on-the-go."

The company’s foray onto the Google-owned social site has been joined by The Jim Henson Company, which launched its paid YouTube channel Jim Henson Family TV on May 9th.

The Toy Book reported that the channel will feature full, ad-free episodes of its hit shows such as Sid the Science Kid and Fraggle Rock, available for computer, phone or tablet for an introductory price of $2.99.

The channel will also incorporate YouTube’s highest level of content filtering, identifying and filtering inappropriate links, making the channel safe and friendly for young viewers.

Furthermore, the channel will also include behind the scenes clips, music videos, podcasts and parenting tips.

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