Hit pre-school series Oggy Oggy will launch on European linear channels this month, with a new master toy range also rolling out this autumn.
French animation studio Xilam Animation has secured a wave of new international broadcast deals for its hit CGI pre-school comedy Oggy Oggy (156 x 7’) following the success of the show’s first season on Netflix since it debuted globally in August 2021. The new broadcast partners include Clan/RTVE (Spain), RTS (French-speaking Switzerland), Hop! (Israel), Sony YAY! (India), Daekyo TV (South Korea) and E-Junior (UEA).
These new deals add to the series’ scheduled launch from this month on previously announced key European linear broadcasters, including Channel 5’s Milkshake! (UK), Toggolino/RTL Kids (Germany), Frisbee (Italy) and France Télévisions (France).
On the consumer products side, Simba Dickie Group will start rolling out its master toy range, which features a colourful collection of plush, figurines, play sets and vehicles, in stores across France, Germany and Italy this autumn. Xilam has also just launched a dedicated Oggy Oggy e-shop featuring Simba’s products and exclusive items across apparel, puzzles and cushions, and the brand will feature at Kidexpo – Paris’s largest family event, running 27th-30th October – with the costume character participating in live shows.
The upcoming linear broadcast and merchandise roll-out is being supported by an extensive marketing campaign including in-store activations, digital partnerships, and social media and influencer activity.
Simba Dickie Group will launch its master toy range this autumn.
“Oggy Oggy has generated a fantastic response from pre-schoolers and families all around the world as they have warmly welcomed this fun, adorable and charming series into their hearts and homes,” said Morgann Favennec, EVP Distribution at Xilam Animation.
“As Oggy Oggy continues to gain momentum, we’re excited to significantly bolster the show’s international footprint with a growing line-up of leading broadcasters. This will bring even more young audiences the fresh iteration of our iconic Oggy and the Cockroaches franchise, as well as giving them a chance to recreate all their favourite episodes with Simba Dickie Group’s imaginative toy range.”
Created by Xilam Animation’s Jean Cayrol and Cédric Guarneri, Oggy Oggy is a colourful CG pre-school spin-off to Xilam’s iconic Oggy and the Cockroaches franchise. The series sees a young Oggy freed from the ceaseless tyranny of the cockroaches and living in a fantasy world inhabited by a vibrant community of cats.
