{"id":226383,"date":"2022-05-24T10:40:11","date_gmt":"2022-05-24T09:40:11","guid":{"rendered":"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/"},"modified":"2022-05-24T10:40:11","modified_gmt":"2022-05-24T09:40:11","slug":"andersen-press-readies-for-a-bumper-elmer-day-celebration","status":"publish","type":"post","link":"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/","title":{"rendered":"Andersen Press readies for a bumper Elmer Day celebration"},"content":{"rendered":"

Elmer Day\u00a0is back on\u00a028 May\u00a0with a return to in-person and bookshop events around the country, a herd of new and exciting partnerships, and a new paperback edition of the latest Elmer picture book,\u00a0Elmer and the Bedtime\u00a0Story,<\/em> by the late, great David McKee. Rounding off the celebrations is the first\u00a0Elmer\u00a0title\u00a0available on\u00a0Yoto, the interactive kids\u2019 audio platform.<\/strong><\/p>\n

Elmer Day is Andersen Press<\/a>‘s annual celebration of David McKee\u2019s iconic patchwork elephant, encouraging bookshops, libraries, schools, nurseries and families at home to celebrate Elmer\u2019s message of friendship, inclusivity and embracing everyone\u2019s colours.<\/p>\n

A free activity pack, which has already had over 1,500 downloads in the run-up to the day itself, is available\u00a0here.<\/a>\u00a0The pack is a selection of activity sheets and ideas for games, lessons and story times featuring Elmer, with new resources from charity partners The Sleep Charity, with sleep hints and tips based on the latest Elmer book Elmer and the Bedtime Story<\/em>, activities from LGBT+ charity Just Like Us extending Elmer Pride activity from 2021, and resources from anti-bullying charity partner Kidscape.<\/p>\n

In-person events are also back following their temporary suspension during the COVID-19 pandemic, with Elmer costume appearances and story times in Waterstones stores in Kensington, Altrincham, Manchester Deansgate and the Arndale Centre.<\/p>\n

Chessington World of Adventures will celebrate Elmer\u2019s Flying Jumbos ride with its special Mardi Grrra! event from 27 May, which will see Elmer and his own \u2018Kolour Krewe\u2019 take centre stage in the park with songs, dance and character meet-and-greets. For more information on the event, click\u00a0here<\/a>.<\/p>\n

In the licensing space, kids’ audio platform\u00a0Yoto\u00a0has launched its first-ever\u00a0Elmer\u00a0title. The Elmer Collection<\/em>\u00a0will be made available for use with the award-winning\u00a0Yoto Player\u00a0and new\u00a0Yoto Mini.<\/p>\n

In addition,\u00a0Dennicci\u00a0has launched new babywear ranges with Matalan and Tu at Sainsbury\u2019s, and\u00a0Robert Frederick\u00a0has launched Elmer storage boxes with The Works. Plush and toy licensee\u00a0Rainbow Designs\u00a0and greetings card licensee\u00a0Danilo\u00a0are hosting social media competitions.<\/p>\n

Elmer Day is on 28 May 2022. To download a FREE activity pack, click on the link here: https:\/\/www.elmer.co.uk\/elmer-day\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Elmer Day\u00a0is back on\u00a028 May\u00a0with a return to in-person and bookshop events around the country, a herd of new and exciting partnerships, and a new paperback edition of the latest Elmer picture book,\u00a0Elmer and the Bedtime\u00a0Story, by the late, great … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":226384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[138,235],"tags":[2812,5747,742,5748,5749,54,206,2415,5750,3480],"acf":[],"yoast_head":"\nAndersen Press readies for a bumper Elmer Day celebration - Licensing.biz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Andersen Press readies for a bumper Elmer Day celebration\" \/>\n<meta property=\"og:description\" content=\"Elmer Day\u00a0is back on\u00a028 May\u00a0with a return to in-person and bookshop events around the country, a herd of new and exciting partnerships, and a new paperback edition of the latest Elmer picture book,\u00a0Elmer and the Bedtime\u00a0Story, by the late, great … Continue reading →\" \/>\n<meta property=\"og:url\" content=\"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing.biz\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-24T09:40:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/licensing.biz\/wp-content\/uploads\/2022\/07\/Elmer-Day.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1912\" \/>\n\t<meta property=\"og:image:height\" content=\"786\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Giltrow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Giltrow\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/\",\"url\":\"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/\",\"name\":\"Andersen Press readies for a bumper Elmer Day celebration - Licensing.biz\",\"isPartOf\":{\"@id\":\"https:\/\/licensing.biz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/licensing.biz\/wp-content\/uploads\/2022\/07\/Elmer-Day.jpg\",\"datePublished\":\"2022-05-24T09:40:11+00:00\",\"dateModified\":\"2022-05-24T09:40:11+00:00\",\"author\":{\"@id\":\"https:\/\/licensing.biz\/#\/schema\/person\/1a2f68caf191dfc38b8af18086795411\"},\"breadcrumb\":{\"@id\":\"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/#primaryimage\",\"url\":\"https:\/\/licensing.biz\/wp-content\/uploads\/2022\/07\/Elmer-Day.jpg\",\"contentUrl\":\"https:\/\/licensing.biz\/wp-content\/uploads\/2022\/07\/Elmer-Day.jpg\",\"width\":1912,\"height\":786},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/licensing.biz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Andersen Press readies for a bumper Elmer Day celebration\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/licensing.biz\/#website\",\"url\":\"https:\/\/licensing.biz\/\",\"name\":\"Licensing.biz\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/licensing.biz\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/licensing.biz\/#\/schema\/person\/1a2f68caf191dfc38b8af18086795411\",\"name\":\"Sam Giltrow\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/licensing.biz\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/007c6b4790a8c84c6f2ad324779b9325?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/007c6b4790a8c84c6f2ad324779b9325?s=96&d=mm&r=g\",\"caption\":\"Sam Giltrow\"},\"url\":\"https:\/\/licensing.biz\/author\/samtoyworldmag-co-uk\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Andersen Press readies for a bumper Elmer Day celebration - Licensing.biz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/","og_locale":"en_GB","og_type":"article","og_title":"Andersen Press readies for a bumper Elmer Day celebration","og_description":"Elmer Day\u00a0is back on\u00a028 May\u00a0with a return to in-person and bookshop events around the country, a herd of new and exciting partnerships, and a new paperback edition of the latest Elmer picture book,\u00a0Elmer and the Bedtime\u00a0Story, by the late, great … Continue reading →","og_url":"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/","og_site_name":"Licensing.biz","article_published_time":"2022-05-24T09:40:11+00:00","og_image":[{"width":1912,"height":786,"url":"https:\/\/licensing.biz\/wp-content\/uploads\/2022\/07\/Elmer-Day.jpg","type":"image\/jpeg"}],"author":"Sam Giltrow","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sam Giltrow","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/","url":"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/","name":"Andersen Press readies for a bumper Elmer Day celebration - Licensing.biz","isPartOf":{"@id":"https:\/\/licensing.biz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/#primaryimage"},"image":{"@id":"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/#primaryimage"},"thumbnailUrl":"https:\/\/licensing.biz\/wp-content\/uploads\/2022\/07\/Elmer-Day.jpg","datePublished":"2022-05-24T09:40:11+00:00","dateModified":"2022-05-24T09:40:11+00:00","author":{"@id":"https:\/\/licensing.biz\/#\/schema\/person\/1a2f68caf191dfc38b8af18086795411"},"breadcrumb":{"@id":"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/#primaryimage","url":"https:\/\/licensing.biz\/wp-content\/uploads\/2022\/07\/Elmer-Day.jpg","contentUrl":"https:\/\/licensing.biz\/wp-content\/uploads\/2022\/07\/Elmer-Day.jpg","width":1912,"height":786},{"@type":"BreadcrumbList","@id":"https:\/\/licensing.biz\/andersen-press-readies-for-a-bumper-elmer-day-celebration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/licensing.biz\/"},{"@type":"ListItem","position":2,"name":"Andersen Press readies for a bumper Elmer Day celebration"}]},{"@type":"WebSite","@id":"https:\/\/licensing.biz\/#website","url":"https:\/\/licensing.biz\/","name":"Licensing.biz","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/licensing.biz\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/licensing.biz\/#\/schema\/person\/1a2f68caf191dfc38b8af18086795411","name":"Sam Giltrow","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/licensing.biz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/007c6b4790a8c84c6f2ad324779b9325?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/007c6b4790a8c84c6f2ad324779b9325?s=96&d=mm&r=g","caption":"Sam Giltrow"},"url":"https:\/\/licensing.biz\/author\/samtoyworldmag-co-uk\/"}]}},"_links":{"self":[{"href":"https:\/\/licensing.biz\/wp-json\/wp\/v2\/posts\/226383"}],"collection":[{"href":"https:\/\/licensing.biz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/licensing.biz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/licensing.biz\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/licensing.biz\/wp-json\/wp\/v2\/comments?post=226383"}],"version-history":[{"count":0,"href":"https:\/\/licensing.biz\/wp-json\/wp\/v2\/posts\/226383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/licensing.biz\/wp-json\/wp\/v2\/media\/226384"}],"wp:attachment":[{"href":"https:\/\/licensing.biz\/wp-json\/wp\/v2\/media?parent=226383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/licensing.biz\/wp-json\/wp\/v2\/categories?post=226383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/licensing.biz\/wp-json\/wp\/v2\/tags?post=226383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}