AKCO (Andrew Kerr Consulting Inc) is to spearhead content development and licensing endeavours for BATTLE CUBES, the innovative toy from\u00a0Dutch\/Hong Kong toy company BOTI (Big On Toy Innovation). The partnership is kicking off with a global license agreement with the National Hockey League (NHL).<\/p>\n
The arrangement between AKCO and BOTI will see AKCO drive the creation of animated BATTLE CUBES content by third party studios, and oversee global distribution and merchandising based upon it, including key global and pan-regional sports licenses for the BATTLE CUBES brand.<\/p>\n
The deal between BOTI and the NHL involves\u00a0BOTI\u00a0bringing each of the NHL\u2019s \u00a032 teams to life as individual BATTLE CUBES in NHL-branded multi-packs and playsets beginning in mid-2022 in North America and Europe.<\/p>\n
Andrew Kerr of AKCO commented: \u201cI\u2019m excited to be working with Nico Blauw (CEO) and his team at BOTI. They are genuinely one of the most capable and creative toy companies in the world.<\/p>\n
\u201cBATTLE CUBES is a remarkable toy platform and I\u2019m incredibly pleased to have the NHL on board as our first global sports license \u2013 it\u2019s a great combination!\u201d<\/p>\n
Nico Blauw of BOTI commented: \u201cI\u2019m very happy to be working with Andrew and AKCO on\u00a0BATTLE CUBES. We\u2019re off to a tremendous start in Europe with the BATTLE CUBES toy range, winning multiple awards and selling out entirely in many retailers.<\/p>\n
\u201cCreating animation for\u00a0BATTLE CUBES and adding best-in-class sports licenses like the NHL are ideal next steps as we roll out the brand in North America and Asia in the months to come.\u201d<\/p>\n
BATTLE CUBES is a proprietary and patent-protected toy platform brought to market in Europe by BOTI in Spring 2021. BATTLE CUBES takes the classic ‘Rock, Paper, Scissors\u2019 game play and incorporates it within a small, handheld cube that can readily battle with another.<\/p>\n
BOTI has partnered with Spanish toy company EOLO to create licensed Marvel\u2019s Avengers<\/em> and Spider-Man<\/em> BATTLE CUBES which have consistently sold out in Europe, and have been awarded Toy of the Year for 2021 for both the Netherlands and Belgium, and received the Seal of Approval from the National Parenting Center in the US.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" AKCO (Andrew Kerr Consulting Inc) is to spearhead content development and licensing endeavours for BATTLE CUBES, the innovative toy from\u00a0Dutch\/Hong Kong toy company BOTI (Big On Toy Innovation). The partnership is kicking off with a global license agreement with the … Continue reading