{"id":223572,"date":"2021-05-28T05:24:23","date_gmt":"2021-05-28T04:24:23","guid":{"rendered":"https:\/\/licensing.biz\/lifestyle-brand-hype-partners-with-hasbro-to-launch-exclusive-nerf-capsule-collection-and-accessories\/"},"modified":"2021-05-28T05:24:23","modified_gmt":"2021-05-28T04:24:23","slug":"lifestyle-brand-hype-partners-with-hasbro-to-launch-exclusive-nerf-capsule-collection-and-accessories","status":"publish","type":"post","link":"https:\/\/licensing.biz\/lifestyle-brand-hype-partners-with-hasbro-to-launch-exclusive-nerf-capsule-collection-and-accessories\/","title":{"rendered":"Lifestyle brand HYPE partners with Hasbro to launch exclusive NERF capsule collection and accessories"},"content":{"rendered":"<p>The popular lifestyle brand, HYPE. is continuing its collaborative efforts with global toy players, this time with the launch of a new capsule collection and line of limited edition blasters with Hasbro&#8217;s NERF franchise.<\/p>\n<p>The 40-piece apparel and accessory kidswear collection boasts &#8216;all-over prints, reflective detailing, and unisex shapes for kids aged four to 14&#8217; in a range that is designed for all genders while utilising NERF&#8217;s core colour palette of orange and blue. It&#8217;s a range that according to the firm, &#8216;cements NERF&#8217;s position in the fashion and lifestyle space.&#8217;<\/p>\n<p style=\"font-weight: 400;\">&#8220;We are delighted to be partnering with Hype on this much-anticipated fashion collaboration which supports our strategy to elevate NERF into a true lifestyle brand, for all genders,&#8221; saidSally Carnota, UK licensing director at Hasbro. &#8220;The collection showcases a blend of the Hype signature design with key NERF iconography and we are so excited for the launch.&#8221;<\/p>\n<p style=\"font-weight: 400;\">The range highlights HYPE.\u2019s signature camouflage print with numerous NERF references, while boasting host of a graffiti-spray, galaxy space and gradient effects in t-shirts, crop tees, long-sleeved tees, hoodies, joggers, tracksuits, leggings and shorts. Meanwhile, the collection&#8217;s featured heat map print nods to thermal vision, displaying the inspiration behind the collection combined with additional features such as MA1 pockets, rip stop panels and pocket overlays.<\/p>\n<p style=\"font-weight: 400;\">In the accessories range, kids can stay hydrated with the reusable metal water bottles, designed with the collaboration\u2019s core prints, with matching backpacks in HYPE.\u2019s traditional shape and lunch boxes, finished with dart storage holders.<\/p>\n<p style=\"font-weight: 400;\">Alongside the collection, HYPE. x NERF have come together to gift a limited number of blasters designed in the heat map and graffiti prints, complete with co-branded darts to influencers and competition winners. These will not be available at retail.<\/p>\n<p style=\"font-weight: 400;\">The collaboration collection launches exclusively via HYPE.\u2019s Shopping App, available on Android and Apple on May 27<sup>th<\/sup>\u00a02021 and online at\u00a0<a href=\"http:\/\/www.justhype.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.justhype.com&amp;source=gmail&amp;ust=1622232618489000&amp;usg=AFQjCNEdS8IA2RohMj54twryQHcFxHEuuA\">www.justhype.com<\/a>\u00a0and retailers around the world on May 28<sup>th<\/sup>\u00a02021.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The popular lifestyle brand, HYPE. is continuing its collaborative efforts with global toy players, this time with the launch of a new capsule collection and line of limited edition blasters with Hasbro&#8217;s NERF franchise. The 40-piece apparel and accessory kidswear &hellip; <a href=\"https:\/\/licensing.biz\/lifestyle-brand-hype-partners-with-hasbro-to-launch-exclusive-nerf-capsule-collection-and-accessories\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":223573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[137],"tags":[2035,1116,330,293,2639,1159,1557,54,50],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lifestyle brand HYPE partners with Hasbro to launch exclusive NERF capsule collection and accessories - Licensing.biz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/licensing.biz\/lifestyle-brand-hype-partners-with-hasbro-to-launch-exclusive-nerf-capsule-collection-and-accessories\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lifestyle brand HYPE partners with Hasbro to launch exclusive NERF capsule collection and accessories\" \/>\n<meta property=\"og:description\" content=\"The popular lifestyle brand, HYPE. is continuing its collaborative efforts with global toy players, this time with the launch of a new capsule collection and line of limited edition blasters with Hasbro&#8217;s NERF franchise. The 40-piece apparel and accessory kidswear &hellip; Continue reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/licensing.biz\/lifestyle-brand-hype-partners-with-hasbro-to-launch-exclusive-nerf-capsule-collection-and-accessories\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing.biz\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-28T04:24:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/licensing.biz\/wp-content\/uploads\/2022\/07\/HYPE-Nerf-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2034\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Giltrow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Giltrow\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/licensing.biz\/lifestyle-brand-hype-partners-with-hasbro-to-launch-exclusive-nerf-capsule-collection-and-accessories\/\",\"url\":\"https:\/\/licensing.biz\/lifestyle-brand-hype-partners-with-hasbro-to-launch-exclusive-nerf-capsule-collection-and-accessories\/\",\"name\":\"Lifestyle brand HYPE partners with Hasbro to launch exclusive NERF capsule collection and accessories - 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