Wow! Stuff’s character brand collectable range, Wow! Pods has struck sell-out success in less than four weeks since its UK launch across Amazon and other retailers, making it the company’s ‘fastest-selling toy range to date.’

Manufactured and distributed in the UK by Wow! Stuff, the Wow! Pods range has seen its ranking on Amazon shoot up by 80,000 places at launch. The rise in sales took it to the number one position in its category and a top 500 Best Seller rank across the Amazon Toys and Games category before selling out.

Wow! Pods also sold out at other retailers with new stock arriving this week. It all repeats the sell-out success seen at launch in Australia and New Zealand by appointed sole distributor, Jasnor.

“Sell in is important but sell out is even more so. Wow! Pods are the fastest selling toy we have launched to date,” commented Dawn Lavalette, commercial director at Wow! Stuff. “Our new Wow! Pods TV commercial featuring the Marvel brand and characters has not yet gone live so to sell out before it does is proof that consumers love the product, and is a great precursor to our North America launch next year.”

Wow! Stuff co-founder and head of licensing, Kenny McAndrew, added: “The combination of tier one key licensed brands such as Marvel, Disney, Pixar, The Wizarding World (Harry Potter) and DC (Batman, Superman, Wonder Woman) with Wow! Stuff’s artistry and innovation seems to have hit the Zeitgeist.

“Our ‘Swipe to Light’ feature combined with ‘Collect and Connect in both Physical and Digital’ approach using Augmented Reality has proven a winning recipe. There’s much more to come as we move into 2021 with a raft of special editions and rare Wow! Pods plus we’re adding more of the most sought after brands loved by fans.”