Win for Barbie Careers dolls at Brand Film Awards

Published on: 28th April 2023

Mattel, Smyths Toys and Feed Films were honoured at the event with an award spotlighting the new line of Barbie Careers dolls.

An inspirational video from the Barbie brand in collaboration with Smyths Toys and Feed Films won the award for Best Behind the Scenes content at the Brand Film Awards, held at London’s Mayfair Hotel, on Wednesday 26th April.

The awards celebrate the very best brand films from across the industry, recognising outstanding creativity, storytelling and production in the world of branded content. From emotional and heart-warming narratives to humorous and inventive concepts, the Brand Film Awards honour the best of the best in brand filmmaking.

Created to spotlight the new line of Barbie Careers dolls from Mattel at Smyths Toys, the inspirational athlete Perri Edwards sat down to talk with children about their career ambitions in an empowering new film highlighting Barbie’s diverse range of 2022 Careers dolls that includes Scientist, Doctor, Gymnast, Pet Vet, Photographer and Pop Star. The careers range is designed to show children that ‘You Can Be Anything’ offering 250+ fun and varied careers since its inception.

The behind-the-scenes spot interviewed the predominantly female crew to explore the behind the scenes making of the Barbie Careers film and gives insight into how the film was put together, hearing from key members of the crew including its stop motion artist. The BTS presenters were none other than the talented child stars from the ad and through their curious eyes, the content asks burning questions behind the world of filmmaking, such as ‘What does it take to become an art director? How long does it take to make five seconds of stop motion? What does a Focus Puller do? Who’s in charge of lunch?’

The fun and inventive award-winning campaign inspires young children to dream big and show their limitless potential, and formed part of an integrated 360 shopper marketing proposition, executed throughout the Smyths Toys landscape: in-store, online and on social media.

You can watch the footage here:


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