WildBrain Spark, the digital media division of the independent kids’ and family entertainment units, WildBrain has named Charles Gabriel its new vice president and head of US advertising sales.
Gabriel brings over 15 years of experience in digital advertising to the role aimed at expanding WildBrain’s digital AVOD sales efforts to its current partners, US media agencies and US brands reaching kids and families.
Over the course of his career he has built and led sales organisations inside major media companies like AOL and Disney and growth-phase startups alike. Gabriel, based in Los Angeles and New York, reports to Jon Gisby, managing director, WildBrain Spark.
“WildBrain has secured its position as a leader in premium content for kids and family audiences across linear broadcasting and SVOD, and WildBrain Spark has become one of the segment’s largest AVOD networks on YouTube,” said Gisby. “Now, we will amplify our AVOD business globally with direct ad sales. Charles’ extensive track record is perfect for WildBrain Spark as it enters this new growth phase.”
WildBrain Spark is the integrated marketing and digital network within WildBrain, the award-winning entertainment company that owns iconic IP like Peanuts, Inspector Gadget, Strawberry Shortcake, Teletubbies, Caillou, and Yo Gabba Gabba!, among others, and produces premium series like Primetime Emmy Award Nominees Carmen Sandiego for Netflix and Snoopy in Space for Apple TV+.
With over 168 million subscribers globally and over 21 million unique monthly viewers in the US, WildBrain Spark has a market-leading position in the kids’ space on YouTube, reaching over 40 per cent of kids under 13 in the territory.
“I’m excited to join WildBrain Spark to lead the growth of US Advertising at the moment when the kids AVOD sector is being shaped, streaming is at its highest, and family connections are more important than ever,” said Gabriel. “In the kids and family category, AVOD is essential for brands to reach consumers and WildBrain Spark is uniquely positioned to deliver.”
WildBrain Spark was established to bring premier entertainment to kids and families worldwide and works with many major studios, IP owners and toy companies, helping brands such as Fireman Sam, Polly Pocket, Woody Woodpecker, Popeye, LOL Surprize!, and Playmobil to connect with viewers.