WB Shop debuts House of the Dragon exclusive merch

Published on: 23rd June 2022

Providing a sneak peek at the aesthetic from the highly anticipated prequel to Game of Thrones, fans can now purchase apparel, home goods and collectibles showcasing the new series, House of the Dragon – which premieres on August 21 on HBO and HBO Max – at digital retail destination WB Shop.

Inspired by the fiery Targaryen family and the quest to claim the Iron Throne, the WB Shop range includes the “Dreams Didn’t Make Us Kings. Dragons Did” Capsule Collection, featuring posters, t-shirts, hoodies, and mugs adorned with the bold statement; the Dragon Eye Capsule Collection of striking new accessories, apparel and housewares adorned with a red dragon eye reflecting the new Iron Throne against a black background, and the Dragon Crown Capsule Collection, showcasing the House of the Dragon crown design on fashion, accessories, collectibles, and more.

Outside the WB Shop, official House of the Dragon products will also debut from a variety of partners including Vintage Wine Estates, Treasury Wine Estates, and Mikkeller Beer. New merchandise will roll out throughout the summer and into the autumn on the WB Shop and at other retailers.



Peppa Pig celebrates 20th anniversary with Peppa’s Cinema Party

Magic Light and BBC reveal exclusive Tabby McTat trailer

Moonbug appoints Peter Stone as first ever chief Marketing officer

Peppa Pig returns for season 10 with new character, Granny Sheep

Acamar Films and HarperCollins renew Bing partnership

Deck the halls with Hey Duggee this Christmas

Paramount and Adairs partner on Paw Patrol kids range

Hasbro enhances licensed products offerings with Icecat

Spin Master’s Unicorn Academy secures top spot on Netflix

MeteoHeroes broadcast growth continues in Asia, Africa and Europe