Warner Bros. unveils extensive collection of The Flash merchandise

Published on: 18th April 2023

In honour of the first The Flash standalone film, Warner Bros. has launched its largest collection to date of merchandise inspired by the DC Super Hero.

Warner Bros. Discovery Global Consumer Products (WBDGCP) and DC have unveiled a massive global merchandise collection inspired by Warner Bros. Pictures’ highly anticipated The Flash movie. All-new products across numerous categories give fans around the world a taste of the epic story that will unfold when the film releases in North America on June 16th and internationally beginning June 14th. Including toys and collectibles from global partners like Mattel, Funko, Spin Master and McFarlane Toys, costumes by Rubies and new footwear from Puma, the collection offers something for fans of all ages in every timeline. Warner Bros. Discovery’s DC Shop will also debut a host of exclusives for fans.

“DC’s The Flash starring in his first-ever feature film calls for a robust collection that celebrates a once-in-a-lifetime event: The Flash, Batman and Supergirl appearing in the same live-action film,” said Pam Lifford, president, Warner Bros. Discovery Global Brands and Experiences. “Alongside renowned partners from around the world, we’ve developed a cross-category line that commemorates this Multiverse-breaking adventure.”

WBDGCP’s The Flash collection is as expansive as the DC Multiverse, featuring unique products in every major market around the world. Highlights in Toys & Collectibles include:

  • Mattel’s Supergirl Barbie Doll with Supergirl’s iconic red and blue suit and the legendary S-Shield boldly displayed (pre-sale April 17th.)
  • Spin Master’s The Flash Speed Force Runner; an electronic shin guard that projects lights and sounds. The Flash Hero Set includes a light-up helmet and lightning bolt ring, while the limited edition 1989 Batmobile RC has dynamic light-up headlights and water-activated smoke effects.
  • Target’s exclusive Batman and Batwing Set includes a 12-inch Batman action figure and 27-inch wide Batwing Vehicle.
  • Just Play’s The Flash Small Plush Bundle features the Scarlet Speedster, Batman and Supergirl 7-inch soft toys.
  • McFarlane Toys’ incredibly detailed and in-scale Batmobile, Batwing and Batcycle vehicles are joined by Batman, Supergirl, The Flash and more 7” scale figures, as well as statues from DC Direct and DC Multiverse.
  • Funko’s Pop! collection includes The Flash, Wonder Woman, General Zod, Barry Allen, Young Barry Allen, Supergirl, Iris West, and Batman, as well as a range of Funko exclusives.

Further consumer products will also be launched in Kids Fashion & Accessories; Fashion, Footwear & Accessories; Jewellery; Home Goods; Artwork; Kitchenware and Publishing.

An international The Flash licensing programme across Europe, the Middle East and Africa will also offer a wide range of pan-regional and local deals across all key categories.


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