NEWS

Warner Bros. celebrates 100 years with array of products, content and experiences

Published on: 4th April 2023

Commemorative offerings celebrate WB100 and include toys, apparel, collectibles and more that showcase key moments in Warner Bros.’ rich history.

WB100As part of its centennial campaign Celebrating Every Story, Warner Bros. Discovery has unveiled a collection of global products, content and experiences honouring Warner Bros. Studios’ 100th anniversary today (4th April 2023).

“We are thrilled to be part of Warner Bros.’ storied legacy and to bring these commemorative products and experiences to our fans around the world,” said Pam Lifford, president, Warner Bros. Discovery Global Brands and Experiences. “From our beloved franchises to a century of storytelling, this is an incredible opportunity for us to honour the past and build the future of Warner Bros. and bring these characters and stories to life in new and engaging ways. Our anniversary offerings will keep coming all year long so that our fans can be a part of Warner Bros.’ history and celebrate their fandom wherever they are.”

From Warner Bros. Discovery Global Consumer Products (WBDGCP) comes new celebratory merchandise collections launching today on the company’s WB Shop, with more coming throughout the year. Taken directly from the WB archives, the WB Shield Collection shows how the logo has changed throughout the decades with products emblazoned with the iconic shield logo that has identified Warner Bros. films, TV shows and content from 1923 to today.

The WB Shop will also be releasing a special WB100 Mashup Series including apparel, home goods and collectibles. The range will comprise beloved animated characters from Looney Tunes and Tom & Jerry dressed up as other legendary WB characters from favourite franchises and films including DC, Casablanca, The Wizard of Oz, The Jetsons, Scooby-Doo, National Lampoon’s Christmas Vacation, The Lord of the Rings, The Flintstones, Friends, Enter the Dragon and Singin’ in the Rain.

In addition to the WB Shop collections, WBDGCP has joined forces with top licensees to create exclusive WB100 collaborations across all categories.

For toys and collectibles, Funko has introduced new Looney Tunes x Scooby-Doo mashup Pops!. Also available now is the new line based on classic sitcom Gilligan’s Island with more Funko centennial collectibles to be released throughout the year.  McFarlane Toys has released detailed, limited-edition Movie Maniacs posed figures, Mattel has introduced Hot Wheels-themed Looney Tunes mashup cars, and premium playing card company theory11 has created a collectible deck filled with iconography from Harry Potter, Batman, Superman, Wonder Woman, Elf and more. Spin Master will be debuting a collection of new Looney Tunes mashup and DC figures later this year, and the new Monogram blind bag collection features 11 different Looney Tunes mashups bag clip accessories.

In fashion and footwear, luxury designer Nalebe will debut a WB100 footwear collection this autumn inspired by Wonder Woman. RSVLTS is celebrating with two limited-edition RSVLTS Kunuflex button-down shirts. The Hundreds x Warner Bros. Loungefly from Funko will also celebrate the occasion with a line of accessories.

As part of the celebration, Amazon will have a storefront featuring WB100 products such as toys, collectibles, homewares and apparel all in one convenient place.

Warner Bros. Discovery Global Themed Entertainment (WBDGTE) and Experiences will immerse fans in one-of-a-kind experiences across the globe. Candlelight: 100 Years of Warner Bros., from WBDGTE and Fever, will bring to life scores from some of the studio’s most celebrated films and television series with commemorative candlelight concerts in 100 cities worldwide. Featuring a range of music from the studio’s past and present, the programme will include songs from Friends, A Star Is Born, Willy Wonka, Purple Rain, The Wizard of Oz and many more.

Warner Bros. Studio Tour Hollywood will debut a new 100 Years of Warner Bros. exhibit from 4th April, exploring 100 years of Warner Bros.’ impact on storytelling. The exhibit showcases photography from classic and contemporary productions, including Casablanca, DC Comics, Harry Potter, Abbott Elementary, and beyond.

Warner Bros. Discovery Home Entertainment will release a series of celebratory films and animation bundles on digital, Blu-ray and DVD, including four 25-film volumes, a 100 film collection and ‘Best of’ animation compilations from franchises including Duck Dodgers: The Complete Series, The Looney Tunes Complete Platinum Collection, The Scooby-Doo 10-Film Collection and The Looney Tunes 10-Film Collection.

These are just a handful of the products, experiences and content releases taking place to celebrate Warner Bros.’ 100th anniversary. For more information, visit WB100.com.

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