Digital entertainment studio Maze Theory and global distributor and content creator Banijay have announced the launch of the first virtual reality game inspired by BAFTA-winning drama Peaky Blinders in 2022. The deal was made in collaboration with Peaky Blinders’ official brand and series owner and series producer, Caryn Mandabach Productions.
Peaky Blinders fans and VR enthusiasts can – for the first time – infiltrate the Peaky Blinders underground world, coming face-to-face with much-loved and much-feared characters such as Tommy Shelby (voiced by Cillian Murphy) and Arthur Shelby (voiced by Paul Anderson), as well as host of other brand-new characters. Dramatic cinematic moments put players at the heart of a deep and memorable story, where they will navigate tense and dangerous situations and make meaningful and complex moral choices.
Ian Hambleton, Maze Theory CEO, says: “At Maze Theory, we’re committed to pushing the boundaries of entertainment and creating highly innovative fan and gaming experiences. We’re very excited to be giving fans and VR enthusiasts access to the Peaky Blinders’ world, transporting them back to 1920s Birmingham and putting them in iconic locations such as The Garrison and Charlie’s Yard.”
Lex Scott, Commercial Director, Gaming & Gambling, Banijay Brands, comments: “With huge anticipation for the upcoming series, the Peaky Blinders brand is stronger than ever, and this is a fantastic addition to its extensive portfolio. Peaky Blinders: The King’s Ransom is an exciting, authentic, and totally unique game that takes the immersive experience for fans to a whole new level.”
The multi award-winning BBC One series is produced by Peaky Blinders’ official series and brand owner, Caryn Mandabach Productions, and co-produced with Banijay’s Tiger Aspect Productions. Series 1 to 5 are available on BBC iPlayer and Netflix. Peaky Blinders is distributed by Banijay Rights and has sold in more than 183 countries and is widely available internationally on Netflix including in the U.S.
The Peaky Blinders brand enjoys international success across multiple categories including gifting, live experience, apparel, accessories and essentials. Officially licensed products are proving a hit with consumers and retailers, with over 40 licensees across multiple territories.