NEWS

Von Dutch partners with Popeye and The SeaCleaners

Published on: 10th November 2022

Von Dutch has teamed up with Popeye and The SeaCleaners for a custom collection supporting the fight for a pollution free ocean.

Hollywood heritage brand, Von Dutch, is proud to announce its partnership with pop-culture icon Popeye for a custom apparel collection in support of ocean-cleanup organisation, The SeaCleaners. This collection aims to highlight the comic character and support the organisation’s mission as it fights for a pollution-free ocean. The iconic clothing label builds out a collection of high-end, Popeye-themed unisex apparel and accessories.

Von Dutch and the creatives behind Popeye worked collaboratively to create a collection that was thoughtfully curated from the design stages to final production. The collection, which will hit shelves on 17th November, consists of a line of reimagined streetwear staples, which includes unisex hoodie and jogger sets in Popeye-themed design patterns, short sleeve tees and crewnecks. Each of the brand’s highly recognisable logos are married along with comic-inspired illustrations and Popeye’s infamous silhouette incorporated into the apparel throughout the line.

This collaboration has focused on creating a sustainable line of clothing, while limiting the impact on the environment. Every aspect was taken into consideration, down to details like the hang tags made from recycled paper. The clothing line has been crafted with organic fibres produced in accordance with organic farming standards and with the Global Organic Textile Standard certification. The raw material used for the products in the collection has been produced with approval from the USDA National Organic Program (NOP).

“Ultimately, this collection is a blend of two cultural icons in both the fashion and the entertainment industry by creating pieces that are reminiscent of the comic legend,” said Olivier Mercier, CEO of Von Dutch LLC.

“Popeye stands up for what’s right and defends those in need, so joining The SeaCleaners fight to save the ocean was a natural fit,’” said Carla Silva, VP/GM, global head of licensing, King Features. “Partnering with an iconic fashion label like Von Dutch gives the cause greater visibility among style-savvy consumers who will be actively making our world better with each purchase, as a portion of the proceeds goes back to The SeaCleaners.”

Yvan Bourgnon, president & founder of The SeaCleaners, added: “Popeye and The SeaCleaners have been working together for two years to raise awareness for this cause. We are very grateful to Von Dutch for joining us. With this eco-designed collection, we are proud to partner with a pioneering brand that is leading the way for the fashion industry to develop new creation and production practices.”

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