Viacom18 Consumer Products introduces premium Garfield x Celio collection to kickstart Garfield’s 45th anniversary celebrations.
For Garfield fans in India, Viacom18 Consumer Products has collaborated with Celio, the leading French premium menswear brand, to kickstart the 45th-anniversary celebrations of the iconic ginger cat by introducing an exclusive Garfield collection, bringing fans a step closer to their favourite character.
The Garfield x Celio collection, which further expands the Viacom18 Consumer Products portfolio, includes an exclusive range of the globally recognised cartoon across t-shirts, shorts, sweatshirts and shirts for men. As a part of the collaboration, officially licensed Garfield merchandise will be available across Celio’s website and retail stores, as well as leading eCommerce marketplaces like Myntra, Ajio, Nykaa Fashion, Lifestyle and Shoppers Stop, to name a few.
The launch of the exclusive merchandise will kickstart celebrations of the brand’s milestone anniversay. With many upcoming activities and initiatives in the pipeline for Garfield this year, Viacom18 Consumer Products will further strengthen its fandom in India of the sarcastic, lazy, yet endearingly cool cat.
Created by cartoonist Jim Davis in 1978, the ironic tabby cat quickly became an international sensation, sparking a massive fan following over the years. Globally, the franchise boasts of animated series, big-screen adaptations, comics, collectibles, merchandise and more.
Speaking on the launch of the Garfield x Celio collection, Sachin Puntambekar, business head, Consumer Products, Viacom18, commented: “At Viacom18 Consumer Products, we foster fandoms by giving consumers unique opportunities to come closer to their favourite characters in a more tangible, memorable way. The Garfield franchise is a phenomenon in itself and on the anvil of its 45th anniversary, our collaboration with Celio makes for an exciting partnership. We hope fans will love the collection.”
On the release of the collection, Satyen Momaya, CEO Celio India added: “We are happy to introduce a brand new limited edition collection for the fervent fans. Garfield has been one of the most iconic and loved characters of this generation, and rightfully so, courtesy of his wit. With this launch, we hope to revive the memories of when we first watched the show. And what better way to binge on it again than while wearing some cool Garfield merch?”
The range of exclusive merchandise has been designed to attract all age groups, owing to its global popularity and snarky and relevant humour. The Garfield x Celio Collection is available across leading eCommerce platforms and retail stores.
