The V&A is bolstering its publishing activity via new partnerships with Penguin Random House Children’s UK and Thames & Hudson.
Penguin Random House Children’s UK will to create a children’s range spanning baby gifts to craft and activity and storybooks for older readers.
The range aims to engage children with art and design, playing to the values of the V&A.
Elsewhere, Thames & Hudson will partner with the museum on titles for adults, exploring the V&A’s art and design collections.
The co-published titles will launch in autumn 2016, with full ranges available from spring 2017.
“The V&A enjoys a global reputation for the high quality of its publications, in both trade and academic markets," said Alex Stitt, director of commercial and digital development at the V&A.
"For the last six months we have been reviewing our strategy with a view to developing our publishing to fit our mission – to make our rich and inspiring collections of art and design as accessible as possible to our different audiences. After a rigorous and extensive process, we are delighted to announce our partnership with such globally recognised and highly regarded publishers as Thames & Hudson and Penguin Random House.
Both companies share our values and standards, and we look forward to creating consistently high-quality titles that draw on the V&A’s extraordinary collections and knowledge of the designed world.”
Francesca Dow, managing director, Penguin Random House Children’s UK, added: “I am hugely excited to be partnering with the V&A, one of the most creative and respected cultural institutions in the world, which is very engaged in reaching and inspiring consumers in new imaginative ways.
"We have huge ambitions for the partnership, and I look forward to working alongside the V&A to share our collective expertise in great design, editorial passion and creative energy to create an exciting and highly desirable publishing range that will appeal to children of all ages.”
Rolf Grisebach, CEO of Thames & Hudson, continued: “We are looking forward to working together with the V&A on an expanded publishing programme.
"The V&A and Thames & Hudson are active in many complementary areas including fashion and textile, design, photography, the decorative arts and fine arts, and have the same values for high quality in all aspects of their respective areas as well as a global perspective and reach. Together we can inspire not just those people who visit the museum but importantly those around the world who want to learn more about the V&A collections and exhibitions.”