US: Coca-Cola rolls out NCAA branded bottles

As the official fan refreshment of the NCAA, Coca-Cola has launched a line of commemorative bottles to refresh March Madness fans.

Coca-Cola, Coca-Cola Zero and Diet Coke bottles will all be emblazoned with team logos, nicknames and battle cries for more than 50 colleges and universities.

The limited edition bottles are available now until April 14th, to give fans a way to cheer on their teams.

“Whether you’re a casual or diehard college basketball fan, March Madness offers one of the most exciting game-watching experiences in all of sports,” said Peggy Loos, VP for connections activation at Coca-Cola North America.

“Coca-Cola delivers fans the delicious, ice-cold refreshment they need to follow all of the action, and with our new Share a Coke team bottles, we’re offering a special way to show school pride and celebrate together with family and friends.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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