Universal celebrates 30 years of Jurassic Park with exclusive merchandise and more

Published on: 28th April 2023

Universal has teamed up with Amblin Entertainment, the producers of Jurassic Park, to celebrate the 30th anniversary of the blockbuster’s release with new broadcast, digital and game content.

There will also be exclusive merchandise across a variety of categories, a re-release of the film, retail promotions, anniversary celebration events, fan conventions and more.

To kick-off the nostalgia-filled anniversary, a lost training video from Jurassic Park featuring fan favorite, Mr. DNA, has been released and more episodes in this digital series will be available on the Jurassic World YouTube channel in the coming days.

“The legacy of Jurassic Park is felt across the world,” said Melissa Rodriguez, vice president of franchise strategy for Universal Products and Experiences. “The film has stayed entrenched in the hearts and minds of viewers since its initial release 30 years ago, while also delighting new fans every year. We’re looking forward to celebrating the footprint this film has left on fans globally through special events, unique merchandise, games and more.”

New content for fans to enjoy include theatrical re-releases planned for later this year. Universal Pictures Home Entertainment will be releasing limited commemorative editions of the film starting in June and all the movies of the franchise are now available to own on digital and disc. Jurassic World YouTube and Jurassic World Kids YouTube channels will have new content monthly for fans of all ages to enjoy, including a behind-the-scenes ‘making of’ video featuring the film’s cast and crew.

Across Europe, fans have been asked to get involved with celebrating the 30th anniversary on social media including voting for their favorite original Jurassic Park dinosaur using the tag #JurassicPark30

The Natural History Museum of London is celebrating the anniversary with a special pop-up store that is open now until September. In addition to new merchandise, the museum’s Cranborne Boutique has been redecorated and even includes the iconic gates from the film and the opportunity to take a selfie with a dinosaur.

Fan conventions around the world will also be marking the occasion including London Comic Con Winter on November 11th and 12th.

Additionally, theme park celebrations, as well as exclusive film and new 90s-inspired nostalgia products will be hitting retail throughout the year including a Jurassic Park-inspired Lego line, marking the first time some of these dinosaurs and characters will be available in Lego form. Mattel will be debuting an all-new collector line with 15 different SKUs and two new plush that will have a nostalgic ‘1993’ feel – released this week was the 30th Anniversary Plush Dilophosaurus.

Bandai has released the Jurassic Park x Tamagotchi Nano Dinosaur Egg version for users to raise their own baby dinosaurs.  Funko will have an assortment of new Pop! Figures celebrating fan favorite characters, dinosaurs and moments from the blockbuster film. Wow! Stuff continues to innovate with its RealFX line, launching a new dinosaur species later this year, and Loungefly has revealed three new Jurassic Park accessories: a Dino Moon Mini Backpack, Dino Moon Zip Around Wallet and Life Finds a Way Cross Body Bag.

Retailers will also be bringing the theme to stores; Smyths Toys will have in-store marketing and new SKUs, including an exclusive Jurassic Park vehicle & dinosaur trackset.




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