Universal Brand Development prepares fine licensing roster for Downton Abbey

Universal Brand Development UK and Ireland, in association with Focus Features and Carnival Films, is inviting licensees to return to Downton Abbey this autumn to celebrate the release of the feature length film based on the award winning TV drama.

Downton Abbey is set to make its highly anticipated big screen debut in the UK on September 13 this year, and a supporting cast of UK licensees, across multiple categories, are waiting in the wings to ensure the property receives a regal welcome at retail.

Shining a spotlight on best-in-class partners that reflect the fine heritage, high production values and sophisticated style of the series, UBD UK and Eire is building a consumer products programme with a distinct lifestyle edge that targets adults and adult gift givers.

Hasbro will be launching a special edition Downtown Abbey Cluedo Game and Europe’s leading manufacturer of quality jigsaw puzzles Ravensburger is also on board with a range perfect for when the nights start to close in.

UBD UK and Eire also welcomes Harrogate Tipple and its branded Gin and Whisky the consumable’s category, alongside Thomas Tucker for luxury popcorn and Kinnerton for confectionary.

Danilo will be creating greeting cards, gift wrap and calendars, while Half Moon Bay and Crane Stationery have signed for stationery and paper products and new partner the Blue Badge Company will be producing a range of gift items.

Publishing will also feature with partners to be announced soon.

Hannah Mungo, country director UK and Ireland, Universal Brand Development, said: “Downton Abbey is one of the greatest British entertainment exports of all time.

“We are thrilled to be developing the licensing programme for the movie and are working with our partners to create products that reflect the unparalleled quality and authenticity of the award-winning production.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Swizzels cooks up a treat in cookie mix partnership with Food Innovations Baking Group

The British sweet manufacturer, Swizzels, has teamed with Food Innovations Baking Group to launch a …