NEWS

Universal Brand Development opens vault to Disguise Inc for new Halloween dress up items

Published on: 18th February 2021

The costumes specialist, Disguise Inc has expanded upon its North American partnership with Universal Brand Development to design, manufacture, and distribute Halloween costumes, accessories, inflatables, and more based on some of its most popular properties.

The expanded collaboration will mark the first time that Disguise has held multi-year portfolio rights for Universal properties, spanning the studio’s library of feature films, TV, vault and horror brands.

As part of the deal, Disguise is designing a new version of the popular inflatable Jurassic World T Rex costume to include updated innovations and modifications.

“Universal Brand Development’s portfolio is so versatile that it makes for a spectacular costume range – from franchise blockbusters like Universal Pictures and Amblin Entertainment’s Jurassic World, DreamWorks Animation’s Trolls and Illumination’s Minions to horror properties like Universal Pictures’ Frankenstein and Dracula to an amazing array of streaming properties and a massive vault of classic films,” said Tara Hefter, EVP and GM of Disguise Inc.

“Disguise is beyond thrilled to be collaborating with Universal Brand Development in such a meaningful way. And we look forward to the ultimate roll-out of our Halloween costumes and accessories later in 2021.”

Owned by JAKKS Pacific, Disguise is a leader in design and development of costumes and accessories with distribution across the world. Universal provides an array of new and classic characters to create a new line of products.

Disguise’s Halloween costumes and accessories for Universal Brand Development will be available online, at major retailers and Halloween specialty stores across the US from this autumn.

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