NEWS

Underwear brand MeUndies steps into Bravado partnership for The Rolling Stones collection

Published on: 18th June 2021

The men’s and women’s underwear, sleepwear, and loungewear brand, MeUndies, has partnered with Universal Music Group’s merchandise and brand management company Bravado to launch a limited edition collaboration with The Rolling Stones.

The new MeUndies x The Rolling Stones collection will feature the band’s iconic tongue and lips logo on underwear, socks, bralettes, and loungewear.

“The Rolling Stones was one of my favorite bands growing up, and I was lucky enough to see them live for their 40 Licks tour while backpacking in Hamburg, Germany in 2003,” said Jonathan Shokrian, founder and CEO of MeUndies. “This collaboration allows both The Rolling Stones fans and our MeUndies community to celebrate legendary music and rock out in epicly-soft Undies.” 

Designed in 1970 by English artist John Pasche, The Rolling Stones logo is one of the most famous graphics in rock ’n’ roll history. The new MeUndies collection featuring the logo was created to celebrate the band, which has been promoting self-expression and inspiring fans to challenge the status quo and embrace their individuality since 1962.

“This limited-edition collection gives Rolling Stones fans a new way to show their love for the band,” said Christine Buckley, vice president, global brand management, Bravado. “MeUndies shares the same commitment to unself-conscious free expression that Mick and the band have always embodied, which is why this collab is such an exciting one.”

The collection is now available for purchase exclusively on MeUndies.com. All prints from MeUndies, including The Rolling Stones collection, are limited-edition, so once they sell out, they won’t come back.

MeUndies designs ultrasoft basics, including underwear, socks, sleepwear, loungewear and, now, swimwear for both men and women. The brand is committed to celebrating comfort, creativity and self-expression and is renowned for its ethos of inclusivity, body positivity and transparency, its MeUndies Gives program, and its frequent drops of colorful, trendy prints in its MicroModal line.

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