UCLA Trademarks & Licensing, an enterprise of Associated Students UCLA, has announced the launch of a new fashion collection for men and kids that celebrates the iconic UCLA brand. The new range features fleece crews, hoodies and long-sleeve tees from the ZARA “JOIN LIFE” label, embellished with UCLA’s Bruins mascot. The collection can be found in ZARA stores globally and at zara.com.
“UCLA enjoys opportunities to collaborate with some of the world’s most well-known fashion and lifestyle brands, something we do selectively and with purpose,” says Cynthia Holmes, Director of UCLA Trademarks and Licensing. “There is significant demand for UCLA products, at home in Los Angeles and around the world, which is a testament to the university’s universal brand appeal, message of optimism and commitment to education and service to communities worldwide.
“This commitment also demands our attention to the impacts of production of UCLA-logoed products on the people who make them and the planet we live on. We are deeply engaged in these matters and the work that remains in front of us. Supporting the efforts and progress of others who are aligned with our goals is an important part of our journey of continuous improvement, so we’re delighted to have this UCLA collection featured on the ZARA JOIN LIFE label.”
“We are very proud to represent the UCLA brand and happy to see this collection from ZARA available world-wide to men and the children in their lives who aspire to live the UCLA dream,” says Malin Jähde Holm, Head of Softlines Licensing and Collaborations at Plus Licens AB, which represents the UCLA brand for licensing opportunities in the European market.
Men’s styles include full-cut sweatshirts with crewneck, long sleeves, ribbed trim and contrasting prints depicting the classic UCLA block arch and Bruins statue logos.
Kids’ styles include a crewneck sweatshirt as well as a long-sleeve tee-shirt and hoodie options featuring the UCLA mark together with the university’s seal or vintage Bruins character logo options.
For information on UCLA Trademarks & Licensing, and Associated Students UCLA, visit uclalifestyle.com