Pre-school stars Tree Fu Tom and Mim-Mim from Kate & Mim-Mim hit the road this half term to entertain kids with appearances at numerous high profile events.
FremantleMedia’s Mim-Mim appeared at CBeebies Land and Tree Fu Tom at intu Shopping Centres across the UK.
From February 13th to 21st, Tree Fu Tom appeared at shopping centres across Derby, Bromley, Nottingham, Watford, intu Chapelfield, Lakeside, Potteries, Uxbridge and Merry Hill.
The character made five appearances a day at a special Treetopolis oasis in each centre. Kids were able to meet the hero, practice Tree Fu during a workshop and complete the Tree Fu Ranger trail.
A digital Tree Fu tom game is currently features on intu’s website while the group supported the event with a DVD giveaway to its Kids’ Clubs members.
Meanwhile, Mim-Mim was drumming up the crowds at Alton Towers’ CBeebies Land from February 14th to 22nd. The character made six appearances a day.
“We are delighted to have secured such high profile promotional opportunities for our leading brands,” said Tessa Moore, SVP, global brand management, FMKFE.
“All the venues had significant footfall during February half term that really helped us drive brand engagement and gave thousands of pre-schoolers the chance to see two of their favourite characters.”